Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Capricciosas is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence Capricciosas performance in the Mexico and how they change over time
See what factors influence Capricciosas performance in the Mexico and how they change over time
Available by subscription
Available by subscription
An analysis of Capricciosas' competitors in the Mexico
An analysis of Capricciosas' competitors in the Mexico
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Capricciosas' Market Performance is at the 97th percentile, which means the brand is a leading performer. This shows strong customer preference versus its competitors like El Dorado Restaurant, Trompos al pastor y parrilladas Don Canijo, Bao Bao Taiwanese Eatery, Xokol, Nejayote Molino and La postal urbi villas del prado which are in the same percentile.
Customer Satisfaction (CSAT) measures customer happiness with a brand's products, services, and overall experience, directly impacting loyalty and growth.
Capricciosas' overall CSAT is 64%, a decrease of 2.6 percentage points year-over-year. CSAT in Nuevo León is 59%, with a 13 percentage point decrease. This suggests a need to investigate and address potential satisfaction issues, especially in Nuevo León to improve loyalty.
Number of Outlets reflects brand's market presence and expansion strategy, showing accessibility and potential market saturation.
Capricciosas has 12 outlets in Nuevo León, 2 in Tamaulipas, 2 in Coahuila, 1 in Tabasco, and 1 in Puebla. Nuevo León represents the majority of outlets, suggesting a strong regional focus. This distribution highlights areas of strength and opportunities for expansion in other regions.
Identifying competitors based on customer cross-visitation reveals direct rivals and potential partnership opportunities.
Capricciosas' customers also visit Carl's Jr. (13.79%), Galpão Do Brasil Escobedo (10.34%), Restaurante Capri (10.34%), Taqueria La Mexicana (10.34%), and Starbucks (6.90%). This cross-visitation data identifies key competitors for Capricciosas and can inform competitive strategies.
Traffic Workload shows peak hours, optimizing staffing, resource allocation, and service delivery.
Capricciosas experiences peak traffic between 13:00 and 21:00, with highest workload at 15:00 (60.01%). Low traffic is observed during early morning hours. This information allows for strategic staffing during peak times and targeted promotions during slower periods.
Understanding consumer segments allows tailoring marketing strategies to specific demographics, enhancing engagement and effectiveness.
Women have an affinity index of 104, indicating slight over-representation, while men have an index of 97, showing under-representation. Gen Y has a high affinity index of 176, suggesting a strong connection. Marketing strategies should focus on appealing to Gen Y and attracting more men.