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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Café do Ponto is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Café do Ponto performance in the Brazil and how they change over time
See what factors influence Café do Ponto performance in the Brazil and how they change over time
Available by subscription
Available by subscription
An analysis of Café do Ponto' competitors in the Brazil
An analysis of Café do Ponto' competitors in the Brazil
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Café do Ponto holds a leading market performance position at the 99th percentile. This indicates a strong competitive advantage. Performance peers in the same percentile range include: Croco Gastrobar, Budega do Zito, SO_Lo Café, All Play Burguer São Mateus, O Jeremias, Churrascaria Cambalacho.
Customer satisfaction is key to brand loyalty, reflecting the quality of experiences and services, and directly influencing business growth.
Café do Ponto demonstrates solid customer satisfaction with an overall CSAT of 75%, a 2.2 percentage point increase year-over-year. The Northeast Region exhibits high satisfaction at 90%, while the Southeast Region shows lower satisfaction at 63%. The CSAT trend increased from 57.58% in April to 93.10% in June 2025.
Average check tracks customer spending per visit, showing pricing strategy effectiveness and potential revenue per transaction.
Café do Ponto's overall average check is 39.30 BRL, a 30% increase year-over-year. The Southeast Region has a higher average check of 41.20 BRL. Average check trend decreased from 52.40 BRL in April to 34.76 BRL in June 2025.
Outlet count shows brand reach and expansion, reflecting market penetration and accessibility to customers in different regions.
Café do Ponto has a significant presence in the Southeast Region with 50 outlets. Other regions include Northeast (13), Central-West (11), South (6), and North (4). The concentration in the Southeast suggests a strategic focus on this area.
Knowing key competitors helps refine strategies, revealing which brands attract similar customers for a competitive edge.
The top competitors for Café do Ponto, based on cross-visitation, are Restaurante A canoa (7.06%), Bambaê Bar Restaurante e Pizzaria (5.88%), McDonald's (4.71%), Coco Bambu (3.53%), and O Jacaré (3.53%). This indicates a mix of local restaurants and fast-food chains appealing to Café do Ponto's customer base.
Traffic workload by hour indicates peak times, enabling efficient staffing and resource allocation to meet customer demand.
Traffic workload peaks between 12:00 and 17:00, with the highest workload at 50.90% around 17:00. The lowest traffic workload occurs between 1:00 and 5:00. There is also a smaller peak at 10:00 with 45.56%.
Analyzing consumer segments by Gender and Generation informs targeted marketing, optimizing campaigns and product positioning strategies.
Café do Ponto shows a high affinity with Women (index 122), indicating a strong representation within its customer base. Similarly, Gen X (index 128) and Gen Y (index 113) also demonstrate over-representation, suggesting high engagement. Affinity is lower with Men (index 83).