Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Burgrill is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Burgrill performance in the India and how they change over time
See what factors influence Burgrill performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Burgrill' competitors in the India
An analysis of Burgrill' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals Burgrill's competitive strength and customer preference in the Cafe & Restaurants industry within India.
Burgrill's market performance is in the top 1% within India's Cafe & Restaurants industry, indicating a leading position. This signifies a strong competitive advantage and high customer preference. Performance peers include Lé Café Crush, Hotel, Lamboti Branch, DESI MASALA, Brahmins' Coffee Bar, Friends Restaurant, and Mast Magan Family restro, all positioned at the 99th percentile.
Customer satisfaction is vital for loyalty and growth. High CSAT scores indicate effective service and product alignment with customer expectations.
Burgrill's overall customer satisfaction is 75%, a decrease of 1.6 percentage points year-over-year. Rajasthan shows the highest CSAT at 98%, while Haryana has the lowest at 50%. Delhi also shows a decrease. This suggests varying customer experiences across different states, requiring targeted improvements, especially in Delhi and Haryana.
Average check reflects customer spending per visit, impacting revenue. Monitoring changes helps optimize pricing and promotions effectively.
Burgrill's overall average check is INR 448.4, a 2.2% increase year-over-year. Maharashtra has the highest average check at INR 625, while Rajasthan has the lowest at INR 366.7. This indicates regional differences in spending habits, informing location-specific pricing strategies.
Outlet count reflects brand reach and potential revenue. Growth trends indicate expansion success and market penetration effectiveness.
Burgrill has the highest number of outlets in Punjab (14), followed by Delhi (12) and Haryana (11). This distribution indicates a strong presence in Northern India. Expansion efforts should consider market saturation and regional demand when planning new locations.
Understanding competitors helps refine strategies. Analyzing cross-visitation reveals direct rivals and potential collaboration opportunities.
Burgrill's top competitors based on customer cross-visitation are Hermanos Coffee - Best Coffee in Sri Ganganagar (34.65%), McDonald's (4.95%), Crazy Coffee, Starbucks and Domino's Pizza (3.96%). This reveals direct competition and potential areas for differentiation to attract and retain customers.
Traffic workload insights optimize staffing and inventory. Understanding peak hours ensures efficient operations and enhanced customer service.
Burgrill experiences peak traffic between 18:00 and 21:00, with the highest workload at 20:00 (53.46%). The lowest traffic is between 5:00 and 7:00. This data helps optimize staffing, manage inventory, and tailor promotions to maximize efficiency and customer satisfaction during peak hours.
Analyzing consumer segments allows for targeted marketing, aligning messaging and offerings with specific demographic preferences and behaviors.
Burgrill's consumer base shows a stronger affinity towards women (96) compared to men (101) (where an affinity index of 100 is average). Gen Z is over-indexed (236), while Gen X (42) and Gen Y (93) are under-indexed. This suggests that Burgrill resonates strongly with Gen Z and women, which can inform targeted marketing and product development.