Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Burger King performance in the Egypt and how they change over time
See what factors influence Burger King performance in the Egypt and how they change over time
Available by subscription
Available by subscription
An analysis of Burger King' competitors in the Egypt
An analysis of Burger King' competitors in the Egypt
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reflects Burger King's share of foot traffic, a key indicator of competitive strength and customer preference within the Cafe & Restaurants sector.
Burger King in Egypt holds a leading market performance with a percentile of 99, placing it in the top 1% of brands. This signifies strong customer preference and competitive advantage. Performance peers in a similar range include الدهان للمشويات, حجوجة, il Nilo | النيلو, Kansas Fried Chicken, KFC, and Chickin Worx - تشيكن وركس, indicating a competitive landscape among top players.
Customer Satisfaction (CSAT) measures how well Burger King's products and services meet customer expectations, driving loyalty and positive word-of-mouth.
Burger King's overall customer satisfaction in Egypt is high at 85%, with a significant increase of 17.3 percentage points year-over-year. Notably, the Western, Eastern and Al Qalyubiya regions show 100% satisfaction. This indicates a strong positive trend in customer experience across multiple states, especially in Giza and Ad Dakahliya which are experiencing growth.
Average Check reveals the typical transaction value at Burger King, reflecting pricing strategy, menu popularity, and customer spending habits.
The average check at Burger King in Egypt is 451.4 EGP, a 10.3% increase year-over-year. Red Sea locations have the highest average check at 964.3 EGP. This increase suggests higher spending per customer, potentially due to menu mix or increased prices, with regional variances influencing average transaction values.
Outlet count indicates brand reach and market penetration, crucial for accessibility and capturing customer demand across different regions.
Burger King has 18 outlets in Cairo, representing the largest concentration. Giza has 9 outlets, while Western and Alexandria each have 2. Other states each have 1 outlet. This distribution indicates a strategic focus on Cairo and Giza, with limited presence in other regions.
Analyzing competitors reveals market dynamics and competitive pressures, allowing Burger King to identify key rivals and potential strategic responses.
KFC (7.73%) and McDonald's (6.70%) are Burger King's top competitors in Egypt based on cross-visitation. Koshary El Tahrir (4.64%) and Kansas Fried Chicken (4.64%) also show notable cross-visitation. This suggests that customers often consider these brands as alternatives, highlighting the need for Burger King to differentiate its offerings.
Traffic Workload reveals peak operational hours, enabling efficient staffing and resource allocation to meet customer demand throughout the day.
Burger King's traffic workload peaks between 7 PM and 11 PM, reaching its highest point at 56.18% at 11 PM. Traffic is lowest between 3 AM and 5 AM. This highlights the importance of staffing and resource management during evening hours to maximize sales and customer satisfaction.
Consumer segments (gender/generation) inform targeted marketing, allowing Burger King to tailor messaging and product offerings to maximize engagement and sales.
Burger King's customer base in Egypt shows high affinity among men (107 index) and Gen Z (232 index). Women are under-indexed at 79. Gen Y has affinity index of 106, while Gen X are under-indexed (74). This suggests that the brand resonates strongly with Gen Z and men, while there is opportunity to increase engagement among women and Gen X.