Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
BTW is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence BTW performance in the India and how they change over time
See what factors influence BTW performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of BTW' competitors in the India
An analysis of BTW' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength and customer preference in the industry, showing competitive positioning and foot traffic share.
BTW's market performance in the Cafe & Restaurants industry in India is leading, securing a top 1% market position. This indicates BTW has a substantial share of customer foot traffic compared to its peers. Performance peers in a similar range: Just Chill A Family Lounge Bar & Restaurant, Royal Bengal Dhaba, ARABIAN GARDEN SEAFOOD RESTAURANT, Checkers Restaurant SJTI, Karachi Bakery, and Chote Nawab.
Customer satisfaction (CSAT) reflects brand perception, directly impacting loyalty, retention, and revenue. High CSAT scores drive positive business outcomes.
Overall customer satisfaction for BTW is at 65%, a decrease of 8.1 percentage points year-over-year. Satisfaction varies by state: Punjab leads at 91% (up 21.9pp), followed by Uttar Pradesh at 68% (down 4.6pp), Haryana at 59% (down 7.6pp), and Delhi at 49% (down 27.4pp). Declining scores, particularly in Delhi, warrant investigation and action.
Average check (AvgCheck) reflects customer spending per visit, impacting revenue. Monitoring it helps optimize pricing and identify upselling opportunities.
The overall average check for BTW is INR 512.9, a 3.1% increase year-over-year. By state: Punjab leads at INR 662.5, followed by Delhi at INR 524.7, Uttar Pradesh at INR 459.3 and Haryana at INR 448. Data suggests successful upselling efforts overall. However, regional variations should be examined.
Number of outlets indicates market presence and growth. It directly correlates with brand accessibility and potential revenue streams.
BTW has the most outlets in Delhi (10), followed by Haryana (6), Uttar Pradesh (2), and Punjab (1). Outlet distribution indicates a strong presence in Delhi and Haryana, with opportunities for expansion in Uttar Pradesh and Punjab.
Competitor analysis identifies key rivals, informing strategies to gain market share. Understanding customer choices is crucial for competitive advantage.
The top competitors for BTW, based on cross-visitation, are McDonald's (6.81%), Haldiram's (6.50%), Domino's Pizza (4.95%), Bikanervala (4.33%), and Sagar Ratna (4.02%). This reveals that BTW customers also frequent fast-food chains and other Indian restaurants.
Traffic workload reveals peak hours, enabling optimal staffing and resource allocation. Understanding traffic patterns maximizes operational efficiency.
BTW experiences peak traffic between 17:00 and 21:00, with a significant increase starting at 7:00. Traffic gradually increases through midday before reaching its peak. Lowest traffic is between 0:00 and 6:00.
Consumer segment analysis informs targeted marketing. Understanding segment preferences optimizes messaging and promotional strategies for increased engagement.
BTW's customer base shows a high affinity for women (64%) and Gen Y (107%), suggesting these groups are overrepresented among BTW customers. Gen X has an affinity of 77% and Gen Z, 19%. Marketing efforts should cater to these segments.