Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
보드람치킨 is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence 보드람치킨 performance in the South Korea and how they change over time
See what factors influence 보드람치킨 performance in the South Korea and how they change over time
Available by subscription
Available by subscription
An analysis of 보드람치킨' competitors in the South Korea
An analysis of 보드람치킨' competitors in the South Korea
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand's share of foot traffic, showing competitive strength and customer preference.
보드람치킨's MARKET PERFORMANCE is at the 98th percentile, placing it as a leading brand. This reflects a strong market presence and high customer preference compared to peers like Crab 1st Avenue kkotdol, 风园, Lotus leaf rice and noodles damil, 쿠우쿠우 골드 구로점, 샤브향, and 동진식당 본점, which are also in the top percentiles.
Outlet count shows expansion. Growth indicates brand strength and investment, attracting customers and boosting market coverage.
보드람치킨's outlet distribution is primarily concentrated in Gyeonggi with 56 outlets, indicating a strong regional presence. South Chungcheong has 7 outlets, Gangwon State has 3, and North Chungcheong has 1. Gyeonggi constitutes the largest portion, representing 100% of the outlet distribution shown in the data.
Competitor analysis spots market rivals. Knowing overlaps in customer visits allows targeted strategies to boost customer retention.
보드람치킨's customers also frequently visit Starbucks (17.39% cross-visitation). Other competitors include 원조홍릉각 (8.70%), Samseonghyeol Haemultang (4.35%), Intelligentsia Coffee (4.35%), and 소문난 팔당냉면 파주 운정점 (4.35%). This overlap suggests opportunities for targeted marketing and competitive positioning.
Traffic workload shows peak hours. Staffing, promotions and inventory can be aligned to meet demand, boosting customer service.
보드람치킨 experiences peak traffic between 18:00 and 22:00, with the highest workload at 20:00 (54.92%). Traffic is minimal between 0:00 and 11:00. This workload distribution informs staffing and resource allocation strategies for optimal customer service.
Consumer segments guide targeted ads. Understanding consumer gender and generation enables personalized marketing, improving campaign effectiveness.
보드람치킨's consumer base shows a strong affinity towards women (67%, under-indexed with delta of -33.38) and Gen Y (145%, over-indexed with delta of 44.76). Men have an affinity index of 120%. This indicates that marketing strategies could focus on these segments while balancing the gender representation.