Book a demo—
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions

Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Blue is in the top 8% of brands
Sample of brands in the same percentile
See what factors influence Blue performance in the China and how they change over time
See what factors influence Blue performance in the China and how they change over time
Available by subscription
Available by subscription
An analysis of Blue' competitors in the China
An analysis of Blue' competitors in the China
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand's share of foot traffic, showing competitive strength and customer preference within the Cafe & Restaurants industry.
Blue holds the 92nd percentile in the China Cafe & Restaurants market, classifying it as a leading brand. This indicates a strong market presence. Peers include Wing Wah Allday (Wan Chai), Wan Chai Taifu. R, Maxim's Palace (Sheung Wan), Dondonya, Ann Mamma Thai Kitchen, and Mini Bangkok Seafood & Grill.
Outlet count reflects brand's expansion and reach, revealing market penetration and customer accessibility across different regions.
Blue has a total of 29 outlets across China. Shanghai leads with 16 locations. Beijing has 5, Jiangsu 3, Guangdong Province 2, and Hebei, Sichuan and Tianjin each have 1. This shows strongest presence in Shanghai.
Understanding key competitors provides insights into market dynamics, brand positioning, and customer preferences within the Cafe & Restaurants sector.
Blue's customers also frequent Gannishi India Restaurant, Starbucks, Lotus Land Hongqiao Nanfengcheng Br, Oriental Pearl Revolving Restaurant, and Bingo Mall with a 33.33% cross-visitation rate. This suggests shared customer interests.
Traffic workload reveals peak hours, showing when Blue experiences the highest customer traffic for staffing and resource allocation optimization.
Blue's traffic workload is highest between 10:00 and 21:00, peaking between 15:00 and 19:00. Minimal traffic occurs between midnight and 7:00. This helps optimize staffing during peak hours.
Analyzing consumer segments helps tailor marketing and product strategies to resonate with specific demographic groups (Gender and Generation), improving engagement.
Women are under-indexed(32%), and Men are over-indexed (136%) for Blue. Gen Y is significantly over-indexed (191%), indicating a high affinity for Blue among this group. It’s important to understand the absolute size of segments.