Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Berco's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Berco's performance in the India and how they change over time
See what factors influence Berco's performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Berco's' competitors in the India
An analysis of Berco's' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile reveals the brand’s share of foot traffic, indicating competitive strength and customer preference in the industry.
Berco's holds a leading market position in India's Cafe & Restaurants industry with a 99th percentile ranking. This indicates a strong market presence and customer preference compared to competitors. Performance peers like The Bridge Restocafe, Indiana, SREE AKSHAYAM, The Spice Fusion, TFS Airport Lounge, and VedaMithra are also positioned within a similar high-performance bracket (99th percentile), suggesting a competitive peer group.
Customer satisfaction reflects brand perception and loyalty, directly impacting repeat business and long-term sustainability.
Overall customer satisfaction for Berco's is 78%, a decrease of 5.9 percentage points year-over-year. Gujarat shows the highest satisfaction at 97% with a 3.2 percentage point increase, while Uttar Pradesh and Delhi experienced decreases. This suggests regional variations in customer experience requiring targeted strategies.
Average check measures customer spending per visit, reflecting pricing strategy effectiveness and customer purchasing power.
Berco's overall average check is 1K INR, a decrease of 1.1% year-over-year. Delhi and Gujarat show an average check of 1.1K INR, while Uttar Pradesh has an average check of 992.4 INR. Monitoring these values helps assess pricing impacts and regional spending differences.
Outlet count indicates brand reach and market coverage, influencing accessibility and potential customer base.
Berco's has a significant presence in Delhi with 16 outlets. Uttar Pradesh and Haryana follow with 9 and 8 outlets, respectively. Other states like Assam, Maharashtra, Uttarakhand, Rajasthan, Punjab, Gujarat and Bihar each have a smaller presence with one or two outlets. This shows a concentration of outlets in northern India.
Identifying key competitors and cross-visitation patterns helps understand market dynamics and competitive landscape.
McDonald's, Haldiram's, Burger King, Sandoz, and Bikanervala are key competitors. McDonald's has the highest cross-visitation at 9.04%, followed by Haldiram's and Burger King at 5.42%. Understanding these overlaps helps Berco's refine its marketing and customer retention strategies.
Traffic workload analysis reveals peak operational hours, optimizing staffing and resource allocation for efficient service.
Berco's experiences peak traffic between 11:00 AM and 11:00 PM, with the highest workload at 8:00 PM. There is minimal activity between midnight and 10:00 AM. This data suggests focusing resources and staffing during peak hours to maximize efficiency and customer satisfaction.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies.
Berco's sees higher affinity from Women (124 index) and Gen Z (112 index). Men (93 index), Gen X (98 index), and Gen Y (93 index) show relatively lower affinity. These insights can guide messaging and product development to better resonate with key demographics.