Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Belchicken is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Belchicken performance in the Belgium and how they change over time
See what factors influence Belchicken performance in the Belgium and how they change over time
Available by subscription
Available by subscription
An analysis of Belchicken' competitors in the Belgium
An analysis of Belchicken' competitors in the Belgium
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows Belchicken's competitive strength and customer preference by reflecting its share of foot traffic compared to other brands.
Belchicken's MARKET PERFORMANCE is at the 99th percentile, indicating a leading position. This shows Belchicken is in the top 1% of brands. Performance peers in the same percentile are Lunch Garden, Atomium Restaurant, Santorini Brussels Grand-Place, Meat Factory, Chamas Tacos, and Restaurant O'Syrie.
Customer Satisfaction reflects brand perception and loyalty, directly impacting customer retention and business growth, showing how customers feel about the brand.
Belchicken's overall customer satisfaction is 63%, a decrease of 6.9 percentage points year-over-year. Customer satisfaction varies by region: Brussels-Capital (68%), Flanders (68%), and Wallonia (65%). While Brussels-Capital saw an increase of 1.4pp, Flanders and Wallonia experienced declines.
Average Check reveals customer spending habits and revenue potential, crucial for pricing strategies and profitability analysis. It shows how much customers spend.
Belchicken's overall average check is 17.7 EUR, up 1.2% year-over-year. By region, Brussels-Capital has an average check of 17 EUR, Flanders is at 16.5 EUR, and Wallonia is at 15.9 EUR. All regions have the same growth value of 0%.
Outlet count indicates market presence and expansion, reflecting brand reach and accessibility to customers across different regions.
Belchicken has 12 outlets in Brussels-Capital, 8 in Flanders, and 7 in Wallonia. This distribution highlights the brand's varying presence across Belgium's regions, with Brussels-Capital having the largest number of locations.
Competitor analysis informs strategic positioning by identifying key rivals and understanding customer preferences shared among different brands.
Belchicken's top competitors based on cross-visitation are McDonald's (9.50%), Quick (8.38%), Burger King (6.70%), Hawaiian Poke Bowl (6.15%), and Pizza Hut (3.91%). This indicates shared customer interest in these fast-food and casual dining options.
Traffic Workload highlights peak operational times, enabling resource optimization and staffing to meet customer demand effectively.
Belchicken experiences peak traffic between 11:00 and 21:00, with the highest workload occurring between 14:00 and 18:00. Traffic is minimal from midnight to 10:00, with no traffic between 4:00 and 10:00.
Understanding consumer segments allows for personalized marketing strategies, tailoring offers to specific demographic groups to maximize engagement.
Belchicken's customer base shows a high affinity for women (71%), and Men are over-indexed (118%). Gen X index value is 103%, Gen Y index value is 114%, while Gen Z index value is 89%. This suggests that Men and Gen Y are strongly represented among Belchicken's customers.