Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
BBQ Chicken is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence BBQ Chicken performance in the Philippines and how they change over time
See what factors influence BBQ Chicken performance in the Philippines and how they change over time
Available by subscription
Available by subscription
An analysis of BBQ Chicken' competitors in the Philippines
An analysis of BBQ Chicken' competitors in the Philippines
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals competitive strength and customer preference, crucial for strategic decision-making and investment prioritization.
BBQ Chicken holds a leading position with a market performance percentile of 99, placing it in the top 1% of brands. This indicates a strong brand presence and high customer preference compared to its peers like Bigby's Cafe & Restaurant, Burnt Bean, Tong Yang SM Puerto Princesa, Tong Yang Plus, Ayala Malls Manila Bay, Mamou Meats Uptown, and Brotzeit, which share a similar percentile range.
Customer satisfaction is key to loyalty and growth; higher satisfaction drives repeat business and positive word-of-mouth referrals.
BBQ Chicken shows strong customer satisfaction with an overall CSAT of 87%, a 2.5 percentage point increase year-over-year. Metro Manila shows the highest satisfaction at 87%, up 4.5 percentage points, while Calabarzon shows 81%, down -14.7 percentage points. These changes shows the regions that need more attention.
Average check reflects spending habits and revenue potential, guiding pricing and promotional strategies for increased profitability.
BBQ Chicken's overall average check is 845.5 PHP, a decrease of -11.1% year-over-year. Metro Manila has an average check of 845.7 PHP, while Central Luzon has 775 PHP. The decrease in average check requires investigation into pricing strategies and menu appeal to understand the revenue trends.
Outlet count indicates market reach and brand accessibility, directly impacting revenue generation and geographic expansion opportunities.
BBQ Chicken has 9 outlets in Metro Manila, 2 in Central Luzon, and 1 in Calabarzon. The distribution of outlets highlights Metro Manila as a key market, suggesting possible expansion opportunities in Central Luzon and Calabarzon.
Competitor analysis informs strategic positioning; understanding overlaps in customer base helps refine marketing and retain customers.
BBQ Chicken's top competitors based on cross-visitation are Jollibee (10.91%), Gerry's Grill (7.27%), Texas Roadhouse (7.27%), Starbucks (5.45%), and 네네치킨 (5.45%). These brands share BBQ Chicken's customer base. This overlap indicates opportunities for targeted marketing and competitive differentiation.
Understanding traffic patterns helps optimize staffing and promotions, maximizing efficiency and customer experience during peak hours.
BBQ Chicken's peak traffic workload occurs between 17:00 and 21:00, reaching its highest point at 19:00 (61.18%). Traffic is minimal between 0:00 and 9:00. Staffing and promotions should align with these peak hours to maximize sales and customer satisfaction.
Understanding consumer segments helps tailor marketing to specific demographics, increasing engagement and brand affinity among key groups.
BBQ Chicken's consumer base shows a slightly higher affinity among women (103 index) compared to men (98 index). Gen Z is overrepresented (150 index), while Gen X (59 index) and Gen Y (85 index) are underrepresented. This suggests a strong appeal to younger consumers.