Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Baskin-Robbins is in the top 9% of brands
Sample of brands in the same percentile
See what factors influence Baskin-Robbins performance in the Singapore and how they change over time
See what factors influence Baskin-Robbins performance in the Singapore and how they change over time
Available by subscription
Available by subscription
An analysis of Baskin-Robbins' competitors in the Singapore
An analysis of Baskin-Robbins' competitors in the Singapore
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the cafe and restaurant industry.
Baskin-Robbins in Singapore holds a leading market position at the 91st percentile. This indicates a strong competitive standing. Peers in the same range include Sandaime Hiraki Kaisenyaki/Oden, Chic-A-Boo, Ishiro Fusion Bowl, Fullybooked, Tarik, and Clovelly.
Competitor analysis identifies key rivals. Understanding cross-visitation helps refine strategies and capture a larger market share.
Customers of Baskin-Robbins in Singapore also frequent Kedai Kopi Haig Road, Ah Chew Desserts, Subway, Ajumma's, and Ponggol Nasi Lemak (11.76% cross visitation). This indicates shared customer interests and potential competitive overlap in the dining sector.
Traffic workload analysis reveals peak hours. It enables resource allocation for efficient staffing and service optimization.
Baskin-Robbins in Singapore experiences peak traffic between 10:00 and 21:00, with the highest workload at 18:00 (60.81). Minimal to no traffic is observed between 22:00 and 9:00. Staffing and promotional activities should be optimized to address peak demand.
Understanding consumer segments enables targeted marketing. Tailoring strategies to specific demographics boosts engagement and brand affinity.
Women show a high affinity (118) toward Baskin-Robbins, while men are under-indexed (87). Gen Y also shows high affinity (128), while Gen X is under-indexed (94). Marketing can be tailored to appeal to high-affinity groups.