Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Baskin-Robbins is in the top 25% of brands
Sample of brands in the same percentile
See what factors influence Baskin-Robbins performance in the Sri Lanka and how they change over time
See what factors influence Baskin-Robbins performance in the Sri Lanka and how they change over time
Available by subscription
Available by subscription
An analysis of Baskin-Robbins' competitors in the Sri Lanka
An analysis of Baskin-Robbins' competitors in the Sri Lanka
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals competitive strength and customer preference in the industry, showing brand's share of foot traffic relative to peers.
Baskin-Robbins' market performance in Sri Lanka is at the 75th percentile, indicating an average/above average market standing. This means Baskin-Robbins captures more customer traffic than approximately 75% of cafe & restaurant brands in Sri Lanka. Performance peers in the same percentile range include Open Kitchen, Gelato Divino, Sen-Saal Malabe, The Paasto 47, Ti Amo 37 Hotel & Restaurant, and Remarko Bakers.
Outlet count indicates brand reach and market penetration, essential for assessing geographical presence and expansion potential.
Baskin-Robbins has 5 outlets in Western Province and 1 outlet in North Western Province of Sri Lanka. Western Province accounts for 100% of the displayed outlet distribution, while North Western Province accounts for 20%, reflecting the brand's stronger presence in Western Province.
Identifying competitors through cross-visitation analysis helps understand customer preferences and competitive landscape for strategic positioning.
The top competitors of Baskin-Robbins in Sri Lanka, based on customer cross-visitation, include New Banana Leaf - Wellawatta, Madras Masala, Dinemore, Junior Kuppanna, and Abid's Restaurant Sri Lanka, each with a cross-visitation rate of 33.33%. This indicates that approximately one-third of Baskin-Robbins customers also visit each of these competing brands.
Analyzing traffic workload by hours helps optimize staffing and resource allocation to meet customer demand efficiently throughout the day.
Traffic workload for Baskin-Robbins in Sri Lanka peaks between 10:00 AM and 9:00 PM, with the highest workload observed at 11:00 AM (69.86%). There is no traffic workload between 0:00 AM and 9:00 AM, or after 9:00 PM, indicating the stores are likely closed during these hours.
Understanding consumer segments enables targeted marketing and tailored product offerings, enhancing customer engagement and brand relevance.
Women show a slightly higher affinity (102%) towards Baskin-Robbins compared to the average consumer, with an index delta of 2.11. Men are slightly under-indexed (99%), with a delta of -1.36. Gen Y shows a very high affinity (150%), with an index delta of 50.14, indicating they are significantly over-represented among Baskin-Robbins' consumers.