Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Bairan is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Bairan performance in the Japan and how they change over time
See what factors influence Bairan performance in the Japan and how they change over time
Available by subscription
Available by subscription
An analysis of Bairan' competitors in the Japan
An analysis of Bairan' competitors in the Japan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile reveals brand's foot traffic share, showing competitive strength and customer preference in the industry.
Bairan's Market Performance is at the 98th percentile, indicating a leading position in Japan's Cafe & Restaurants industry. This high percentile signifies a substantial market share. Performance peers in the same range include 横浜家系ラーメン 今村家 立町店, 飛騨牛 七輪炭火焼 源, Ramen Tendo, たばねのし銀閣寺店, 北京ダック専門店 民福・北京烤鴨店 銀座一丁目店（ペキンカオヤーテン）, and Daruma.
Customer Satisfaction (CSAT) reflects customer contentment. Tracking overall and location-specific CSAT helps refine service and address regional needs.
Bairan's overall CSAT is 73%, a decrease of 1.8 percentage points year-over-year. However, Kanagawa Prefecture shows strong CSAT at 81%, with a 6.9 percentage point increase. This suggests targeted improvements in other regions are needed to match Kanagawa's performance.
Outlet distribution reveals market coverage. Analyzing outlet locations guides expansion and resource allocation for maximum market penetration.
Bairan has a total of 8 outlets across Japan. Kanagawa Prefecture has 4 outlets, while Chiba, Kyoto, Saitama, and Aichi Prefectures each have 1. This suggests a strong presence in Kanagawa and opportunities for expansion in other regions.
Identifying key competitors informs strategic positioning. Understanding shared customer bases helps refine marketing and service offerings.
Bairan's top competitors based on cross-visitation are Starbucks (12.31%), 店 (10.77%), McDonald's (10.77%), Doutor (9.23%), and Hoshino Coffee (7.69%). These brands share a significant portion of Bairan's customer base, indicating potential areas for competitive differentiation.
Traffic Workload identifies peak hours. Optimizing staffing and resources during busy times enhances customer experience and operational efficiency.
Bairan's peak traffic occurs between 11 AM and 7 PM, with the highest workload around 12 PM (69.14%) and 1 PM (67.39%). Traffic is minimal before 9 AM and after 9 PM, indicating prime operating hours for Bairan's cafe & restaurants in Japan.
Understanding consumer segments enables targeted marketing. Tailoring strategies to gender and generation enhances engagement and brand affinity.
Bairan's customer base shows an overrepresentation of Men (index 101) and Women (index 98). Among generations, Gen Z is significantly overrepresented (index 207), while Gen X is also overrepresented (index 116). Gen Y is underrepresented (index 54), suggesting the need for targeted strategies to increase their affinity.