Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Backhus is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence Backhus performance in the Germany and how they change over time
See what factors influence Backhus performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of Backhus' competitors in the Germany
An analysis of Backhus' competitors in the Germany
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Backhus's market performance is at the 97th percentile, indicating a leading position in the Cafe & Restaurants industry in Germany. This means Backhus outperforms most competitors, reflecting strong customer preference. Performance peers in the same percentile range include Attikos Hotel & Restaurant, Landhaus Mühle Schluchsee, Back Lavin, Restaurant Yamass, Pizzeria Spaccanapoli, and Mela Kaffee.
Customer satisfaction reflects customer happiness. Tracking it helps improve service and retain customers, boosting long-term success.
Backhus has a customer satisfaction rate of 64%, which increased by 0.1 percentage points year-over-year. In Mecklenburg-Vorpommern, the CSAT is also 64%. The CSAT trend shows a rise from approximately 59.46% in April 2025 to 76.92% in June 2025, indicating improved customer satisfaction over the observed period.
Outlet count reflects business reach. Monitoring helps gauge market presence and expansion effectiveness.
Backhus has 23 outlets in Mecklenburg-Vorpommern. This indicates the brand's physical presence and market coverage within this specific state. Changes in outlet numbers can reflect expansion or contraction strategies.
Competitor analysis identifies key rivals. It informs strategies to gain market share and differentiate.
The top competitors for Backhus, based on customer cross-visitation, are Binnen un Buten (16.67%), Fischrestaurant Seeblick (14.29%), McDonald's (14.29%), Junge Die Bäckerei. (11.90%), and Stadtbäckerei Kühl GmbH & Co. KG (9.52%). These brands are frequently visited by Backhus's customers.
Traffic workload reveals peak hours. It optimizes staffing and service for better customer flow.
Backhus experiences peak traffic between 7:00 and 19:00, with the highest workload around 12:00 (56%). Traffic is minimal between 21:00 and 6:00. Understanding these patterns helps optimize staffing and resource allocation to meet customer demand effectively.
Understanding consumer segments informs marketing. It enables tailored messages that boost engagement and sales.
Backhus's customer base consists of 98% women and 101% men (relative to average). Gen X affinity index is 143, Gen Y is 45, and Gen Z is 295. Gen Z shows a high affinity, while Gen Y is under-indexed. Gen X is overrepresented compared to the average customer.