Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Bäcker Müller is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Bäcker Müller performance in the Germany and how they change over time
See what factors influence Bäcker Müller performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of Bäcker Müller' competitors in the Germany
An analysis of Bäcker Müller' competitors in the Germany
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals a brand’s share of foot traffic, indicating its competitive strength and customer preference.
Bäcker Müller, with a market performance of 98%, is a leading brand. This high percentile indicates a strong market position relative to competitors like Pretzfelder Keller, Merkez Grill Restaurant, Estragon - Café Brasserie Restaurant, Terra, Kebabchi Frankfurt and HIRSCH - Restaurant & Bar which are also in 98 percentile.
Customer satisfaction (CSAT) reflects customer contentment, driving loyalty and repeat business, directly impacting revenue and brand reputation.
Bäcker Müller's overall CSAT is 70%, with a 3.5 percentage point decrease year-over-year. In Hesse, the CSAT is also 70%, reflecting a similar decrease. This indicates a potential area for improvement in customer experience to reverse the negative trend.
Outlet count signifies brand reach and expansion, influencing market penetration and overall revenue potential across various regions.
Bäcker Müller has 34 outlets in Hesse, 3 in North Rhine-Westphalia, 2 in Baden-Württemberg, and 1 in Thuringia. Hesse accounts for the majority of outlets, indicating a strong presence in this region.
Competitor analysis identifies key market rivals, shaping competitive strategies to enhance market position and attract more customers effectively.
Bäcker Müller's top competitors, based on cross-visitation, are McDonald's (10.64%), Lecko Mio Eismanufaktur (4.26%), Schäfers Backstuben GmbH (4.26%), Pinsa Imperium (4.26%), and News Café (4.26%). McDonald's has significantly higher cross-visitation.
Traffic workload by hour reveals peak times, enabling optimal staffing and resource allocation to enhance customer service and operational efficiency.
Bäcker Müller experiences peak traffic between 8 AM and 4 PM, with the highest workload around 10 AM (54.68%). Traffic is minimal during early morning hours and late evenings.
Understanding consumer segments by gender and generation enables targeted marketing, improving engagement and optimizing product offerings to boost sales.
Bäcker Müller's customer base shows high affinity among men (118 Index), and Gen X (123 Index). This shows, that men and Gen X are more strongly represented in the brand's customer base, than the average consumer.