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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Aux Merveilleux de Fred is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Aux Merveilleux de Fred performance in the Switzerland and how they change over time
See what factors influence Aux Merveilleux de Fred performance in the Switzerland and how they change over time
Available by subscription
Available by subscription
An analysis of Aux Merveilleux de Fred' competitors in the Switzerland
An analysis of Aux Merveilleux de Fred' competitors in the Switzerland
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Aux Merveilleux de Fred holds a leading position (98th percentile). This indicates a strong competitive advantage and high customer preference. Peers like Casa Lana, Les Trois Verres, Bohrerhof Restaurant, Heini Conditorei, Un Po' Di Più Trattoria and Tsomos Küche Samphel are also in the leading range.
Customer satisfaction reflects brand loyalty and service quality, impacting long-term growth and positive word-of-mouth.
Overall customer satisfaction for Aux Merveilleux de Fred is 86%, decreased by 8.6 percentage points year-over-year. Geneva demonstrates 88% satisfaction, while Lucerne shows 83%. A CSAT decrease in both locations suggests decline in service quality and customer loyalty.
Outlet count shows brand's physical presence and market reach, crucial for accessibility and expansion strategies.
Aux Merveilleux de Fred has 2 outlets in Geneva, and 1 outlet each in Vaud and Lucerne. The distribution of outlets reflects the brand's geographical focus, with Geneva having the highest concentration of stores.
Competitor analysis identifies key rivals and customer preferences, shaping competitive strategies and market positioning.
McDonald's leads as a competitor, with 17.86% cross-visitation. Luigia, L'Épi Doré, and Café du Rond-Point show 7.14% each. Gaucho Churrascaria is at 3.57%. Understanding these choices helps tailor marketing to retain customers.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and customer service.
Traffic workload peaks between 10 AM and 4 PM, reaching 72.81% at 3 PM. It increases from 7 AM (26%), maximizes at 3 PM, before decreasing from 5 PM. Resource planning should prioritize the peak hours to manage customer flow.
Segment analysis tailors marketing, enhancing engagement and brand resonance.
Women are overrepresented (affinity index 112) and men are underrepresented (affinity index 93). Gen X (112) and Gen Y (127) are both overrepresented. This shows higher affinity for Gen Y, indicating the brand resonates strongly with this demographic.