Book a demo—
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions

Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Afternoon Tea is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Afternoon Tea performance in the Japan and how they change over time
See what factors influence Afternoon Tea performance in the Japan and how they change over time
Available by subscription
Available by subscription
An analysis of Afternoon Tea' competitors in the Japan
An analysis of Afternoon Tea' competitors in the Japan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reflects brand's share of foot traffic, revealing competitive strength and customer preference in the Cafe & Restaurants industry.
Afternoon Tea, with a market performance percentile of 99, is a leading brand in Japan. This top 1% position indicates a strong competitive edge and high customer preference. Competitors within a similar range include: 魚匠うおたらし 熊本下通り店, おむすび 番旬, Aquaculture Research Institute, Kindai University Ginza Branch, Japanese beef shabu-shabu sukiyaki Mt. Fuji, Maratan, The Matcha Tokyo, all at the 99th percentile.
Customer satisfaction (CSAT) reflects brand's ability to meet customer expectations, influencing loyalty, advocacy, and long-term success in the industry.
Afternoon Tea's overall CSAT is 78%, a 4.1 percentage point increase year-over-year, indicating improved customer sentiment. Miyagi and Saitama Prefectures show 100% satisfaction. Aichi, Chiba and Fukuoka Prefectures also demonstrate high CSAT scores, showing a positive trend in customer experiences across key regions.
Average check measures customer spending per visit, crucial for revenue optimization, pricing strategy, and understanding customer purchasing behavior.
Afternoon Tea's overall average check is 2K JPY, up 12.2% year-over-year, indicating increased spending per customer. Osaka Prefecture shows an average check of 1.8K JPY. Kanagawa Prefecture shows an average check of 1.6K JPY. This increase suggests successful value perception or upselling strategies.
Number of outlets reflects brand's market presence and accessibility, influencing customer reach, brand visibility, and overall market share.
Afternoon Tea has a significant presence in Japan, particularly in Kanagawa Prefecture with 14 outlets. Other key locations include Osaka (7 outlets), Chiba, Hyogo, and Saitama (4 outlets each), indicating concentrated market coverage in these regions.
Competitor analysis identifies key rivals and their customer overlap, crucial for strategic positioning, competitive advantage, and market share defense.
Afternoon Tea's top competitors, based on customer cross-visitation, are Starbucks (10.66%), Komeda's Coffee (9.14%), McDonald's (7.61%), 店 (6.09%), and Doutor (4.57%). This overlap reveals the competitive landscape and opportunities for differentiation.
Traffic workload analysis helps optimize staffing, resource allocation, and marketing efforts based on peak hours to maximize efficiency and customer experience.
Afternoon Tea experiences peak traffic between 10 AM and 7 PM, with the highest workload occurring between 12 PM and 2 PM. Traffic is minimal during early morning and late-night hours, indicating operational hours and customer preferences.
Understanding consumer segments enables targeted marketing, personalized experiences, and product development, maximizing engagement and brand relevance with distinct groups.
Afternoon Tea's customer base shows a high affinity among women (index 125) and Gen X (index 135), suggesting they are overrepresented in the brand's consumer base. Gen Y (index 126) also show a high affinity. Men are underrepresented with an index of 86.