Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Afc is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence Afc performance in the India and how they change over time
See what factors influence Afc performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Afc' competitors in the India
An analysis of Afc' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Afc, with a Market Performance percentile of 97, is a leading brand in the Cafe & Restaurants industry in India. This indicates a strong market presence and high customer preference. Performance peers in the same range include: Ajwa Family Restaurant, 'Masa'hari Kitchen, 1559 AD, Thaal Kitchen, Dawat Food Resort, Peach- Microbrewery, Bar & Kitchen.
Customer Satisfaction is key for loyalty. Tracking CSAT helps understand how well Afc meets customer expectations and identifies areas for improvement.
Afc's overall customer satisfaction is 64%, down by 2.6 percentage points year-over-year. Karnataka shows high CSAT (79%) but a significant decrease (-15.3pp). Kerala has lower CSAT (46%) but a slight increase (0.3pp). There is a decrease in CSAT during the analyzed period.
Average Check reflects customer spending per visit, vital for revenue analysis and pricing strategy optimization for increased profitability.
Afc's overall average check is 410.3 INR, a decrease of 15.1% year-over-year. Kerala's average check is 403.1 INR, with no growth. The average check experienced fluctuations between April and June 2025.
Outlet count indicates brand reach. It reflects Afc's presence and expansion across different regions in India and potential market coverage.
Afc has 21 outlets in Kerala, 4 in Karnataka, and 1 in Tamil Nadu. Kerala dominates Afc's outlet presence. Expansion strategies seem focused on Kerala. Overall, the number of outlets are limited to several states.
Identifying key competitors through cross-visitation patterns helps Afc refine strategies and enhance its competitive positioning in the market.
Afc's top competitors based on customer cross-visitation are Palooda and KFC (both with 6 cross-visitations). The Corner Cafe, VAGAMON CAFE, and MVK GHATWAY restaurant each have 4 cross-visitations, indicating moderate competition.
Analyzing traffic workload by hours is crucial for staffing, marketing and operational efficiency, ensuring optimal resource allocation during peak times.
Afc's peak traffic workload occurs between 17:00 and 20:00, with a high point at 19:00 (65.97). Traffic starts to increase significantly at 11:00, peaking in the evening before declining sharply after 22:00. Lowest traffic is from 1:00 to 7:00.
Understanding consumer segments by Gender and Generation enables Afc to tailor its marketing and product strategies for enhanced customer engagement.
Women have a high affinity (148) for Afc, while men are under-indexed (86). Gen Z exhibits the highest affinity (210), followed by Gen Y (99). Gen X is under-indexed (45). This shows a strong appeal of the brand to GenZ and Women.