Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence YKKO performance in the Myanmar and how they change over time
See what factors influence YKKO performance in the Myanmar and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of YKKO' competitors in the Myanmar
An analysis of YKKO' competitors in the Myanmar
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
YKKO is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, showing competitive strength and customer preference.
YKKO's market performance is in the top 1% in Myanmar's Cafe & Restaurants industry, indicating a leading position. This suggests a strong brand presence and customer preference compared to peers like NOAH by the Lake, The Pizza Company, KFC, MinGaLaBar, Time Out Sports Bar and Min Lan Seafood.
Customer satisfaction reflects brand perception and loyalty. High satisfaction typically correlates with repeat business and positive word-of-mouth.
YKKO's overall customer satisfaction is 73%, a decrease of 3.7 percentage points year-over-year. Yangon shows 72% satisfaction, down 2.7 percentage points. While positive, the downward trend suggests areas for improvement in customer experience to maintain loyalty.
Average check is a key revenue indicator. Increases suggest higher spending per customer, reflecting menu appeal or upselling effectiveness.
YKKO's overall average check is 20.1K MMK, a 50.9% increase year-over-year, showing higher customer spending. Yangon's average check is 20.6K MMK. The substantial increase indicates enhanced revenue per transaction, likely due to menu adjustments or improved customer experience.
Outlet count indicates market reach and brand accessibility. Growth reflects expansion strategy and potential revenue generation.
YKKO has 27 outlets in Yangon, 3 in Naypyitaw Union Territory, 3 in Bago Region, 2 in Mandalay, and 1 in Mon State. Yangon dominates YKKO's presence. This distribution highlights key operational areas and potential expansion opportunities.
Understanding competitor overlap helps refine marketing and identify opportunities to differentiate and capture market share.
YKKO's customers also visit The Pizza Company (5.38%), KFC (4.30%), Hot Pot Country South Okkalapa (4.30%), Pyinnyar Lan Htate - A Thote Sine (4.30%), and Feel (3.23%). This cross-visitation reveals key competitors and shared customer bases, informing competitive strategies.
Traffic workload by hour reveals peak operational times, informing staffing, inventory, and service optimization strategies.
YKKO's traffic workload peaks between 16:00 and 18:00, reaching 65.75% and 65.12% respectively. Low traffic from 0:00 to 7:00. This highlights peak demand periods for resource allocation and potential off-peak promotion opportunities.
Analyzing consumer segments informs targeted marketing, product development, and positioning strategies based on audience demographics.
YKKO's customer base shows a high affinity for women (58%), and men (116%), also Gen Y (94%) and Gen Z (306%). Men and Gen Z affinity is high. This indicates a strong resonance with younger demographics, suggesting targeted marketing opportunities for these groups.