Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Waterfields performance in the United Kingdom and how they change over time
See what factors influence Waterfields performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Waterfields' competitors in the United Kingdom
An analysis of Waterfields' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Waterfields is in the top 20% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Waterfields has a market performance percentile of 80 in the Cafe & Restaurants industry in the United Kingdom, indicating an average to above-average position. This suggests a solid standing relative to competitors. Performance peers in the same percentile range include Akonor Kitchen, Fable by The Roost, The Old Crown Public House, Smiths Arms, Old Ash Tree and Floro Lounge.
Customer satisfaction reflects brand perception, impacting loyalty and revenue. High scores indicate strong brand health and positive customer experiences.
Waterfields demonstrates very high customer satisfaction, with an overall CSAT score of 92% in the United Kingdom. This represents a significant increase of 10.2 percentage points year-over-year, signalling improved customer experiences. In England, the CSAT score is also 92%, mirroring the overall positive trend.
Outlet count indicates brand reach and market presence, impacting accessibility and overall revenue potential.
Waterfields has 35 outlets in England. This shows its physical presence in the region. Additional data would show potential for expansion and impact on customer accessibility.
Identifying key competitors reveals market dynamics, informing strategies for differentiation and customer acquisition.
Waterfields' customers also visit The Crown, The Rams Head Inn, Slug & Lettuce, Frankie & Benny's, and Costa Coffee. These brands represent the competitive landscape, indicating shared customer interests and potential areas for strategic focus.
Traffic workload by hours reveals peak times, enabling efficient staffing and resource allocation to optimize customer service.
Waterfields experiences peak traffic workload between 11:00 and 13:00, with the highest workload at 12:00 (65.76). Traffic begins to pick up around 8:00 and decreases starting from 14:00 onward. There is no traffic between 17:00 and 7:00.
Consumer segments inform marketing by understanding who is most engaged with the brand by Gender and Generation (e.g., Gen X), thus enabling target marketing.
Waterfields has a higher affinity index for Women (59%), suggesting they are over-represented in the brand's customer base. Men (129%) are also over-represented. Gen X (358%) shows very high affinity.