Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Waterfields performance in the United Kingdom and how they change over time
See what factors influence Waterfields performance in the United Kingdom and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Waterfields' competitors in the United Kingdom
An analysis of Waterfields' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Waterfields is in the lower 7% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Waterfields' market performance is in the lower 7%, indicating a critically low market standing. This means Waterfields captures significantly less foot traffic compared to its competitors. Performance peers in the same percentile range include MOA Choice African Kitchen, The Cafe At Ridgeway, Goodmayes snooker pool club & Eyva Lounge, Urban Diner, The Harrow, and 99 Reasons.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Waterfields demonstrates high customer satisfaction with an overall CSAT of 97%, a significant increase of 14 percentage points year-over-year. This indicates strong positive customer experiences. The CSAT in England mirrors the overall value at 97%, with a similar growth of 14 percentage points.
Outlet count indicates market reach and expansion, reflecting brand growth and accessibility.
Waterfields operates 35 outlets in England. This indicates the brand's physical presence and accessibility within the region. There is no growth data available.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies.
Waterfields' customers also frequently visit Cooplands, Tootsies Ice Cream & Coffee Shop, The Black Horse Pub, Piccolino, and Mr Lau's, with a cross-visitation rate of 20% for each. This highlights these brands as key competitors attracting a similar customer base.
Traffic workload analysis optimizes staffing and resource allocation based on peak hours.
Waterfields experiences peak traffic between 11 AM and 1 PM, with the highest workload at 65.76% around 12 PM. Traffic is minimal during early morning and evening hours. This data helps optimize staffing and resource allocation.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Women are overrepresented among Waterfields' consumers (Affinity Index 61%), while men are significantly overrepresented (Affinity Index 132%). Gen X is highly overrepresented (Affinity Index 357%). This suggests a strong affinity for Waterfields among these segments.