Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Tomoca Coffee performance in the Ethiopia and how they change over time
See what factors influence Tomoca Coffee performance in the Ethiopia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Tomoca Coffee' competitors in the Ethiopia
An analysis of Tomoca Coffee' competitors in the Ethiopia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Tomoca Coffee is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Tomoca Coffee's market performance is at the 60th percentile, indicating an average/above average market standing. This suggests a solid customer base and competitive presence. Performance peers in a similar range include Sanaa Restaurant مطعم صنعاء, Akkoo Coffee, SMASH BURGERS, Etete Coffee ( እቴቴ ቡና), Marcus Addis Restaurant & Sky Bar, and Golden Plate Restaurant | Bole | ጎልደን ፕሌት ሬስቶራንት | ቦሌ.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue. Monitoring CSAT is crucial for identifying areas for improvement.
Tomoca Coffee's overall customer satisfaction is 82%, a decrease of 15.3 percentage points year-over-year. In Addis Ababa, the CSAT is also 82% with the same decrease. The CSAT dynamic data shows fluctuations between 75% and 86.67% during the period, indicating variability in customer experience.
Outlet count indicates brand reach and expansion strategy. Monitoring distribution helps assess market penetration and growth opportunities.
Tomoca Coffee has 12 outlets in Addis Ababa and 1 in Oromia Region. The concentration of outlets in Addis Ababa suggests a strong presence in the capital, while the single outlet in Oromia indicates potential for expansion in other regions.
Competitor analysis identifies key rivals and customer preferences, guiding strategic positioning and competitive advantage. Understanding cross-visitation patterns is crucial.
The top competitors based on cross-visitation are Bab Al-Yemen Restaurant (21.43%), AL SADDAH restaurants addis Ababa | مطاعم السدة أديس أبابا (19.05%), and Marcus Addis Restaurant & Sky Bar (14.29%). This indicates that customers who visit Tomoca Coffee also frequent these establishments.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and customer service during peak hours. Understanding traffic patterns is key.
Tomoca Coffee experiences peak traffic between 11 AM and 2 PM, with the highest workload around 1 PM (55.01%). Traffic starts increasing at 6 AM, peaks during midday, and declines significantly after 8 PM, with minimal activity between 9 PM and 5 AM.
Understanding consumer segments by gender and generation informs targeted marketing and positioning strategies, maximizing engagement and brand resonance. Affinity insights are key.
Women show a high affinity (59%) for Tomoca Coffee, while men are over-represented (118%). Gen Y is over-represented (107%), and Gen Z shows a very high affinity (515%), indicating a strong preference for the brand among these younger demographics.