Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Today's performance in the Greece and how they change over time
See what factors influence Today's performance in the Greece and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Today's' competitors in the Greece
An analysis of Today's' competitors in the Greece
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Today's is in the top 7% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals competitive strength and customer preference, crucial for strategic decision-making.
Today's brand in Greece holds a 93rd percentile market performance position in the Cafe & Restaurants industry, indicating a leading position. This signifies that Today's outperforms 93% of its competitors, making it a leading brand. Performance peers in the same percentile include To Limani, Chyma Sto Kyma, Αλκυονίδες Ταβέρνα Κούκιος, A Mano Pizzeria, Artisti, and Cafe mosaic.
CSAT reflects customer loyalty and overall brand perception, directly impacting long-term business success.
Today's customer satisfaction (CSAT) is 62%, a 9 percentage point decrease year-over-year. In Macedonia and Thrace, CSAT is also 62% with the same decrease. The dynamic CSAT data shows fluctuations throughout the period, reaching a peak of 100% in May 2025 and a low of 34.62% in June 2025, indicating variability in customer experience over time.
Outlet count indicates brand reach and market penetration, crucial for assessing growth and geographic coverage.
Today's has 22 outlets in Macedonia and Thrace. This number provides a snapshot of the brand's physical presence and distribution network within the specified region.
Competitor analysis helps identify market threats and opportunities, informing strategies for differentiation and market share gain.
Today's top competitors, based on customer cross-visitation, are Goody's Burger House (12.68%), Coffee Island (7.04%), GRN (4.23%), Μπουγάτσα Ουζούνης (4.23%), and McDonald's (4.23%). This data highlights the brands that Today's customers also frequent, informing competitive strategies.
Traffic workload analysis optimizes staffing, inventory, and marketing efforts based on peak hours, maximizing efficiency.
Today's traffic workload varies throughout the day, peaking between 8 PM and 9 PM (51.73% to 52.22%) and reaching its lowest point between 2 AM and 5 AM (25.83% to 33.48%). This data helps optimize staffing and resource allocation based on customer traffic patterns.
Understanding consumer segments enables tailored marketing, enhancing engagement and brand affinity with specific demographics.
Today's consumer base shows a high affinity among women (index 87) and men (index 109) Also the affinity index is high among Gen X (107), Gen Y (93), and Gen Z (127), indicating varying levels of engagement across generations. Gen Z is particularly overrepresented, while Gen Y are underrepresented.