Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Today's performance in the Greece and how they change over time
See what factors influence Today's performance in the Greece and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Today's is in the lower 44% of brands
Sample of brands in the same percentile
An analysis of Today's' competitors in the Greece
An analysis of Today's' competitors in the Greece
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Today's is in the lower 44% of brands in Greece's Cafe & Restaurants industry, indicating a below average market position. This suggests weaker competitive strength compared to peers like Umami Lefkada, The Corner, Zorbas, Minṓa, Distinto and Fisheye, who share a similar percentile.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Today's customer satisfaction in Greece is 64%, a decrease of 9.2 percentage points year-over-year. This decline suggests a weakening customer perception, particularly in Macedonia and Thrace, potentially impacting repeat business and brand advocacy.
Outlet count indicates brand reach and market presence, influencing accessibility and brand visibility.
Today's has 22 outlets in Macedonia and Thrace, Greece. This number represents the brand's physical presence in the region, indicating its accessibility to customers within that specific geographic area.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation.
Today's customers in Greece also frequently visit Goody's Burger House (12.86%) and Coffee Island (7.14%). Gregory's, Μπουγάτσα Ουζούνης, and McDonald's each see 4.29% cross-visitation, highlighting key competitors for Today's.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
Today's experiences peak traffic workload around 21:00 (52.18%), with relatively high traffic from 10:00 to 22:00. The lowest traffic workload is around 3:00 (28.03%), indicating the need for resource adjustments based on hourly demand.
Understanding consumer segments enables targeted marketing, improving engagement and ROI by tailoring messaging.
Today's customer base shows a high affinity towards women (89%), and men (109%). Gen X is average (100%), Gen Y is slightly under-indexed (96%), while Gen Z is over-indexed (132%), suggesting a strong appeal to younger consumers.