Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence This is Tea performance in the India and how they change over time
See what factors influence This is Tea performance in the India and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of This is Tea' competitors in the India
An analysis of This is Tea' competitors in the India
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
This is Tea is in the top 11% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reflects brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
This is Tea holds a market performance percentile of 89 in India's Cafe & Restaurants industry, placing it in the average/above average tier. This means the brand is performing competitively. Performance peers in the same percentile range include Divine Juice Bar, Tronic Rolls - Best Rolls in Indiranagar, NAGPAL DHABA, Urban Harvest - Fine Food & Cocktails, Jus Gril Restro and One Bite Udhampur.
Customer satisfaction (CSAT) is crucial for assessing brand perception, loyalty, and identifying areas for improvement to drive business growth.
This is Tea has an overall CSAT of 90% in India, with a decrease of 7.9 percentage points year-over-year. Tamil Nadu shows a CSAT of 95%, with a decrease of 1.9 percentage points. The CSAT dynamic data shows a consistent CSAT score around 91.67% from May to July 2025.
Outlet count indicates brand reach and market penetration, crucial for expansion strategies and assessing geographic performance.
This is Tea has 11 outlets in Tamil Nadu and 2 outlets in Karnataka, highlighting Tamil Nadu as its primary market. This data suggests a strong presence in Tamil Nadu with room for expansion in Karnataka.
Identifying top competitors based on customer overlap enables strategic benchmarking and competitive advantage through targeted marketing.
KFC and Burger King are the top competitors for This is Tea, with a cross visitation of 22.22%. gopal vegetarian hotel, Udayam Cool Drink and Raga banquet hall Udupi Garden Sanjay Nagar shows a cross visitation of 11.11%. These brands capture a significant portion of This is Tea's customer base.
Understanding traffic workload by hour informs staffing, operational efficiency, and promotional strategies for optimal resource allocation.
Traffic workload for This is Tea peaks between 19:00 and 20:00 (7 PM - 8 PM), with the highest traffic workload of 51.76. The lowest traffic workload is between 0:00 and 5:00. This data reveals peak operational hours, enabling better staffing and promotional planning.
Analyzing consumer segments by gender and generation allows for targeted marketing and product positioning for optimal customer engagement.
The consumer segments for This is Tea indicates that male consumers (Affinity Index: 117) shows higher affinity for brand compare to women(Affinity Index: 49). Gen Z (Affinity Index: 612)shows the highest affinity for the brand as compared to Gen Y (Affinity Index: 67).