Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Theobroma performance in the India and how they change over time
See what factors influence Theobroma performance in the India and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Theobroma' competitors in the India
An analysis of Theobroma' competitors in the India
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Theobroma is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength relative to competitors, crucial for understanding customer preference and competitive positioning.
Theobroma is a leading brand in India's Cafe & Restaurants industry, holding the 99th percentile. This shows a strong market presence and high customer preference. Performance peers like California Burrito and Natural Ice Cream share this top percentile.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention, advocacy, and long-term revenue.
Theobroma's overall customer satisfaction is high at 80%, a 23.8 percentage point increase year-over-year. Punjab leads with 97%, followed by Chandigarh. CSAT has shown a strong upward trend from May to July 2025, peaking at 90.53%.
Average check value indicates customer spending habits, influencing revenue strategies and menu optimization efforts.
Theobroma's overall average check is INR 679.8, a 29.7% increase year-over-year. Punjab has the highest average check at INR 845.9. The average check fluctuated between May and July 2025, peaking at INR 702.21 in July.
Outlet count signifies market reach and accessibility, impacting brand visibility and potential customer base expansion.
Theobroma has 70 outlets in Maharashtra, the highest number, followed by Delhi and Karnataka with 23 each. Uttar Pradesh has 17 outlets, Haryana 15, Telangana 12, while Tamil Nadu and Gujarat each have 11 outlets.
Competitor analysis identifies key rivals, revealing competitive threats and opportunities for differentiation and market share growth.
Theobroma's customers also visit KFC (12.17%), Pizza Hut (7.97%), Rominus Pizza And Burger (6.35%), Burger King (5.93%), and Haldiram's (5.09%). These are the top 5 brands with shared customer visitation.
Understanding traffic workload helps optimize staffing and resource allocation, improving service efficiency and customer experience.
Theobroma experiences peak traffic workload between 17:00 and 21:00, reaching a high of 60.29 around 19:00. Traffic is significantly lower in the early morning hours, with the lowest workload at 0.64 around 5:00.
Consumer segment insights enable personalized marketing, product development, and tailored experiences, maximizing customer engagement and brand loyalty.
Women exhibit a slightly higher affinity (Index 101) than men (Index 100). Gen Y (Index 104) and Gen Z (Index 104) show high affinity, while Gen X (Index 85) is relatively under-indexed compared to the average consumer.