Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence The Waffle Co. performance in the India and how they change over time
See what factors influence The Waffle Co. performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of The Waffle Co.' competitors in the India
An analysis of The Waffle Co.' competitors in the India
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
The Waffle Co. is in the lower 42% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Waffle Co. is in the lower 42% of brands, indicating a below average market performance. This suggests the brand has a smaller share of customer traffic compared to competitors. Performance peers in the same percentile: The Majlis Culture Cuisine, Jardin Fine Dine Restaurant, Zooby's Kitchen, Thimmappa Fish Hotel, Expressway, and Bonita.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, reviews, and brand reputation, crucial for sustainable growth.
Overall customer satisfaction for The Waffle Co. is 75%, a decrease of 5.9 percentage points year-over-year. Maharashtra shows the highest CSAT at 88% with an increase of 4.9 percentage points, while Uttar Pradesh has the lowest at 22% with a significant decrease of 64.4 percentage points. This indicates a need to address customer concerns, especially in Uttar Pradesh and Tamil Nadu.
Average check reveals spending per customer, crucial for revenue insights and pricing strategy optimization to boost profitability.
The overall average check for The Waffle Co. is 407.4 INR, a 40.4% increase year-over-year. Rajasthan has the highest average check at 623.1 INR, while Delhi has a lower average check at 262.5 INR. This suggests customers in Rajasthan spend more per visit, while Delhi's average spending is lower.
Outlet count indicates brand reach and market presence, influencing accessibility and overall revenue potential.
The Waffle Co. has the most outlets in Delhi (15), followed by Uttar Pradesh (12) and Maharashtra (11). Telangana has the fewest outlets (1). This distribution highlights key markets for the brand and areas with potential for expansion.
Competitor analysis identifies key rivals, informing strategies to gain market share and improve competitive positioning.
The top competitors for The Waffle Co., based on cross-visitation, are HMAN BBQ (46.28%) and Ricos (39.53%). High on Waffle has 12.16% cross visitation. This indicates a significant overlap in customer base with these brands.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation to maximize customer service.
The peak traffic workload for The Waffle Co. occurs between 18:00 and 22:00, with the highest traffic at 21:00 (52.59%). Traffic is lowest between 3:00 and 8:00. This data informs staffing and operational decisions to meet customer demand during peak hours.
Understanding consumer segments by gender and generation informs targeted marketing and positioning strategies for better engagement.
Women are overrepresented among The Waffle Co.'s consumers (Affinity Index 87), while men are also overrepresented (Affinity Index 106). Gen X (103) and Gen Y (106) are overrepresented, while Gen Z (77) is underrepresented. This suggests a higher affinity among Gen X and Y consumers.