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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence The Soft Italy performance in the Brazil and how they change over time
See what factors influence The Soft Italy performance in the Brazil and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of The Soft Italy' competitors in the Brazil
An analysis of The Soft Italy' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
The Soft Italy is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Soft Italy's market performance in Brazil's Cafe & Restaurants industry is at the 54th percentile, indicating an average market standing. This means the brand captures an average share of customer traffic compared to its peers. Performance peers in the same percentile range include Coxinhas Bady, Mamma Bette, Saikou Sushi, Ayumi Sushi Prime, VAKA STK - STEAKHOUSE | BAR | BURGUER, and Kadô Sushi Bar.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies.
The top competitors for The Soft Italy, based on customer cross-visitation, are Coco Bambu (4.05%), Mana Poke (3.64%), and Cabana Burger (3.24%). Café Cultura (2.43%) and La Braciera Pizzaria - Pizza Napoletana (2.02%) also attract some of The Soft Italy's customers. This indicates shared customer interest in these brands.
Traffic workload analysis optimizes staffing and resource allocation based on peak hours.
The Soft Italy experiences peak traffic workload between 12:00 PM and 6:00 PM, with the highest traffic around 2:00 PM to 3:00 PM (48.15% and 48.48% respectively). Traffic is minimal between midnight and 9:00 AM. This data suggests optimal staffing during peak hours.
Understanding consumer segments allows for targeted marketing and tailored product offerings.
The Soft Italy's customer base shows a higher affinity towards women (122 index) compared to men (78 index). Among generations, Gen Z shows the highest affinity (143 index), followed by Gen Y (97 index), while Gen X is underrepresented (63 index). This suggests targeted marketing towards women and Gen Z could be effective.