Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence The Soft Italy performance in the Brazil and how they change over time
See what factors influence The Soft Italy performance in the Brazil and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of The Soft Italy' competitors in the Brazil
An analysis of The Soft Italy' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
The Soft Italy is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Soft Italy's market performance is at the 50th percentile, indicating an average market position. This means the brand's foot traffic is on par with the average competitor in Brazil's Cafe & Restaurants industry. Performance peers in the same percentile range include Koguchi Sushi, Bom Beef Burgers, Restaurante da Marli, Amazônia na Cuia Marco, Tocadonazareno, and Restaurante NAU Frutos do Mar.
Customer satisfaction is crucial for loyalty and growth, reflecting service quality and customer experience, directly impacting revenue.
The Soft Italy boasts a high customer satisfaction rate of 94%, with a 0.7 percentage point increase year-over-year. The Southeast Region leads with 95%, followed by the South Region at 92%. This indicates strong customer loyalty and positive experiences across different regions.
Outlet count indicates brand reach and market presence, influencing accessibility and brand awareness, driving overall sales.
The Soft Italy has 14 outlets in the Southeast Region and 5 in the South Region. The Southeast Region accounts for the majority of the brand's presence, indicating a stronger foothold in that area.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and market positioning for growth.
The top competitors for The Soft Italy, based on customer cross-visitation, are Mana Poke (4.03%), Coco Bambu (3.36%), Sonho de Verão (2.68%), Mania de Churrasco! Prime Steak & Burger (2.68%), and Dogueria Cachorrão I O melhor cachorro quente de Campinas I O melhor hot dog de Campinas (2.68%). This indicates a significant overlap in customer base with these brands.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation, optimizing customer service and operational efficiency.
The Soft Italy experiences peak traffic between 12:00 PM and 9:00 PM, with the highest workload around 3:00 PM (51.33%). Traffic is minimal during early morning hours. This data helps optimize staffing and resource allocation during peak times.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics, maximizing campaign effectiveness.
Women (120 index) and Gen X (122 index) show high affinity towards The Soft Italy, indicating they are overrepresented in the customer base. Gen Y (86 index) and Men (79 index) are underrepresented, suggesting an opportunity to increase engagement with these segments.