Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence The Melting Pot performance in the India and how they change over time
See what factors influence The Melting Pot performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
The Melting Pot is in the lower 44% of brands
Sample of brands in the same percentile
An analysis of The Melting Pot' competitors in the India
An analysis of The Melting Pot' competitors in the India
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
The Melting Pot's market performance is in the lower 44%, indicating a below average market standing. This suggests the brand captures less foot traffic compared to competitors. Performance peers in the same percentile range include The Thalakaaveri Cafee - Incredible Taste, The Kaveri Way, THE PALMS RESTRO & BAR, Sandwizzaa, Baker Street, Viraj junction, and Pizza Wings GTB Nagar (Delhi).
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies and market positioning.
The top competitors for The Melting Pot, based on customer cross-visitation, are Shri Siddhi Vinayak Restaurant and Banquet, Koi Cafe (12.16%), Shawarmar (9.46%), Sunshine Family Restaurant & Elite BAR (8.11%), Domino's Pizza (8.11%), and Saffron Soiree (6.76%). This indicates shared customer base and potential areas for differentiation.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation. Understanding these patterns optimizes customer service and minimizes wait times.
The Melting Pot experiences peak traffic between 6 PM and 8 PM, with the highest workload at 7 PM (58.21%). Traffic is lowest between midnight and 6 AM. This data suggests staffing should be maximized during peak hours to handle customer demand effectively.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning. Affinity insights help tailor strategies to resonate with key demographics.
Women (125%) and Gen Z (182%) show high affinity towards The Melting Pot, indicating they are overrepresented among its consumers. Men (89%) and Gen Y (83%) are underrepresented. Gen X is slightly overrepresented (104%). Marketing efforts could focus on retaining women and Gen Z, while attracting more men and Gen Y.