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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
The Great Kabab Factory is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence The Great Kabab Factory performance in the India and how they change over time
See what factors influence The Great Kabab Factory performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of The Great Kabab Factory' competitors in the India
An analysis of The Great Kabab Factory' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, indicating its competitive strength and customer preference in the industry.
The Great Kabab Factory is a leading brand, placing in the top 1% with a market performance value of 99. This signifies strong customer preference and competitive advantage. Performance peers such as Sector 52 metro station Noida, Zorba the buddha, Hangover Bar and Lounge, Chardukan Mussoorie, PureAahar, and Curry Leaves Pure Veg share a similar high market position.
Customer satisfaction (CSAT) measures how happy customers are with a brand's products/services, driving loyalty and positive word-of-mouth, and revenue.
The overall CSAT for The Great Kabab Factory is 86%, a decrease of 8.8 percentage points year-over-year. Uttar Pradesh shows the highest CSAT at 94% with positive growth, while Delhi, Haryana and Tamil Nadu show decreased CSAT. This suggests the need for improvements, especially in Haryana and Tamil Nadu.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer willingness to spend at the restaurant.
The overall average check is INR 2.1K, a significant increase of 74.8% year-over-year. Tamil Nadu has the highest average check (INR 2.9K). Uttar Pradesh and Delhi have average checks of INR 1.7K. The substantial increase suggests enhanced pricing strategies or increased order values.
Number of outlets indicates brand reach and market penetration, influencing revenue and customer accessibility in different regions.
The Great Kabab Factory has multiple outlets across India, with 3 in Delhi and Uttar Pradesh each, 2 in Tamil Nadu, and 1 each in Karnataka, Haryana, Punjab and Assam. This geographic distribution impacts customer reach and market share in each state.
Identifying competitors helps understand the competitive landscape and benchmark performance, informing strategies for differentiation and market share growth.
Top competitors based on customer cross-visitation include Flare Restaurant (47.69%), Cafe Shillong (43.98%), Purple Basil (42.59%), METROPOLITAN CLUB'S (40.74%), and Jiva Grill (38.89%). This indicates shared customer base and potential areas for strategic positioning.
Traffic workload by hour reveals peak operational times, enabling effective staffing and resource allocation to meet customer demand.
Peak traffic occurs between 18:00 and 22:00, with the highest workload at 21:00 (65.86). Minimal traffic is observed from 0:00 to 10:00. Staffing should be optimized during peak hours to handle increased customer volume.
Understanding consumer segments allows tailoring marketing to specific groups, optimizing engagement, brand loyalty, and return on investment.
The Great Kabab Factory has a higher affinity with Women (62) and Men (113), Gen X (71), Gen Y (108), and Gen Z (92) consumers. This affinity data means that Men and Gen Y consumers are more engaged with the brand compared to the average, while women and Gen X are under-indexed.