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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence The chocolate room performance in the India and how they change over time
See what factors influence The chocolate room performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of The chocolate room' competitors in the India
An analysis of The chocolate room' competitors in the India
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
The chocolate room is in the lower 27% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
The chocolate room is in the lower 27% of brands, indicating a below average market performance. This suggests the brand has a smaller share of customer traffic compared to competitors like Manmohan Samosa Center, KK Thali, and Lazy Suzy, who share the same percentile.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting revenue and long-term business success.
The chocolate room's overall CSAT is 71%, a decrease of 12.7 percentage points year-over-year. In Gujarat, CSAT is 66%, with a significant decrease of 17.8 percentage points. This indicates declining customer satisfaction, particularly in Gujarat, requiring attention to service and product quality.
Average check reveals customer spending habits, reflecting menu pricing effectiveness and customer willingness to spend per visit.
The chocolate room's overall average check is INR 617.4, a 32.3% increase year-over-year. In Gujarat, the average check is INR 631.8, with no growth. This suggests increased spending per customer overall, but stagnant spending in Gujarat.
Outlet count indicates brand reach and market presence, influencing accessibility and overall revenue potential.
The chocolate room has 19 outlets in Gujarat, and 1 each in Haryana, Punjab and Uttar Pradesh. Gujarat accounts for the vast majority of the brand's outlets, indicating a strong regional focus.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Customers of The chocolate room also frequently visit Martino'z Pizza, McDonald's, Domino's Pizza, Shambhu's Coffee Bar, and Tea Post. All have a cross visitation of 8.11%. This indicates these brands are direct competitors, attracting a similar customer base.
Traffic workload by hour reveals peak operational times, enabling efficient staffing and resource allocation.
The chocolate room experiences peak traffic between 6 PM and 9 PM, with the highest workload at 9 PM (59.52%). Traffic is lowest in the early morning hours. This data helps optimize staffing and resource allocation to meet customer demand.
Understanding consumer segments allows for targeted marketing, improving engagement and ROI by tailoring strategies to specific demographics.
Women have a high affinity (117 index) for The chocolate room, while men are under-indexed (92 index). Gen Y also shows high affinity (125 index). This suggests marketing efforts should focus on attracting and retaining female and Gen Y customers.