Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence The Chatpata Affair performance in the India and how they change over time
See what factors influence The Chatpata Affair performance in the India and how they change over time
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Available by subscription
An analysis of The Chatpata Affair' competitors in the India
An analysis of The Chatpata Affair' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
The Chatpata Affair is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength and customer preference, indicating competitive success and areas for strategic focus and improvement.
The Chatpata Affair's market performance is leading, as it is in the top 1% in India's Cafe & Restaurants industry. This indicates a strong brand presence and high customer preference compared to peers like DK's Restaurant & Dhaba and Cafe Mondegar.
CSAT reflects customer loyalty and service quality. High scores drive repeat business and positive word-of-mouth, essential for sustained growth and brand reputation.
The Chatpata Affair shows high customer satisfaction, with an overall CSAT of 97%. Karnataka shows particularly strong satisfaction (100%), while Tamil Nadu experienced a decline (80%). Overall customer satisfaction improved by 4.6pp year-over-year.
Average check (amount spent per visit) indicates pricing power and customer spending habits. Analyzing trends aids revenue forecasting and menu optimization strategies.
The Chatpata Affair's average check is 174.1 INR, a 9.9% increase year-over-year. Tamil Nadu has a higher average check (227.3 INR) than Karnataka (160.5 INR). This suggests variations in customer spending across regions.
Outlet count signifies brand reach and growth. Tracking locations helps assess market penetration and expansion effectiveness, guiding investment and resource allocation.
The Chatpata Affair has 5 outlets in Tamil Nadu, 4 in Karnataka, 2 in Telangana, and 1 in Haryana. This distribution reflects the brand's presence across different states in India and potential areas for expansion.
Competitor analysis reveals market dynamics and customer choices. It informs differentiation strategies and identifies opportunities to attract and retain customers effectively.
The top competitors of The Chatpata Affair include Adyar Ananda Bhavan (A2B), Madeena Hotel - Koramangala, Anmay Restaurant, and The Faith Cafe. Adyar Ananda Bhavan has a 4% cross visitation. Monitoring these competitors helps refine the brand's competitive positioning.
Traffic workload shows peak operational hours, crucial for staffing and resource management. Understanding these patterns ensures optimal service and customer satisfaction.
The Chatpata Affair experiences peak traffic between 6 PM and 8 PM, with the highest workload at 7 PM (63.62%). This indicates the busiest times for the cafe, essential for staffing and resource allocation.
Understanding consumer segments is vital for tailoring marketing and product strategies to specific groups, enhancing engagement and maximizing campaign effectiveness.
Women (120 Affinity Index) and Gen Z (175 Affinity Index) demonstrate high affinity for The Chatpata Affair, suggesting they are overrepresented in the brand's customer base. Gen X (41 Affinity Index) show less affinity.