Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence The Chai Theka performance in the India and how they change over time
See what factors influence The Chai Theka performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of The Chai Theka' competitors in the India
An analysis of The Chai Theka' competitors in the India
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
The Chai Theka is in the lower 15% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
The Chai Theka's market performance is in the lower 15%, indicating a critically low market standing. This means the brand captures less foot traffic compared to competitors like Green Tandoor se, Cauvery biriyani house, Hotel Annpurna, The Bonfire (THE FIRE GRILL), Mankudam Toddy Shop, and Angamaly Dhaba and Chapathi, which are also in a similar percentile range.
Outlet count indicates brand reach and growth. Tracking this KPI shows expansion progress and market penetration effectiveness.
The Chai Theka has a total of 15 outlets across India, with a strong presence in Delhi (6 outlets). Other states include Gujarat (2), Jammu and Kashmir (1), Chhattisgarh (1), Madhya Pradesh (1), West Bengal (1), Haryana (1), Uttarakhand (1), and Rajasthan (1), indicating varied regional coverage.
Identifying competitors helps understand the competitive landscape and refine strategies to attract and retain customers effectively.
The Chai Theka's top competitors, based on customer cross-visitation, include Bhawani Dal Bati Churma, Coffee Dude (Indiranagar), chatpata restaurant and maggie point, Radhe Krishna Cholay Bhature, and Sharma Ji Ki Chai. Each competitor shares approximately 16.67% of The Chai Theka's customer base.
Traffic workload analysis helps optimize staffing and resource allocation to meet customer demand at different times of the day.
The Chai Theka experiences peak traffic workload between 5 PM and 8 PM, with the highest workload at 7 PM (60.49). Traffic gradually increases from 9 AM, suggesting a need for optimized staffing and resource allocation during peak hours.
Understanding consumer segments by gender and generation enables targeted marketing and positioning strategies for better engagement.
The Chai Theka's customer base shows a higher affinity among men (126) compared to women (42). Gen Z shows the highest affinity (309), followed by Gen X (177), and Gen Y (67). This suggests targeted marketing towards men and Gen Z could be effective.