Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Tea Break performance in the Indonesia and how they change over time
See what factors influence Tea Break performance in the Indonesia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
An analysis of Tea Break' competitors in the Indonesia
An analysis of Tea Break' competitors in the Indonesia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·May – Jul 25
Tea Break is in the top 1% of brands
Sample of brands in the same percentile
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Tea Break's market performance in Indonesia's Cafe & Restaurants industry is at the 99th percentile, making it a leading brand. This position indicates a strong market presence and high customer preference compared to its peers. Performance peers share the same or adjacent percentile: CORK&SCREW COUNTRY CLUB, Koki Sunda, Esque Timbul, CIAO KEDAI DIMSUM DAN KOPI, Ramen Master, The People's Cafe Mall Ratu Indah.
Customer satisfaction reflects brand perception, influencing loyalty and repurchase rates; crucial for sustainable growth.
Tea Break's overall customer satisfaction in Indonesia is 65%, a 22 percentage point decrease year-over-year. Java region shows 64% satisfaction. The CSAT dynamic data indicates fluctuations over the months, with a range between 57.14% and 82.86%. A decreasing satisfaction trend requires attention to improve customer experience.
Outlet count indicates brand reach; a larger presence often correlates with higher brand awareness and market share.
Tea Break has 133 outlets in Indonesia, with 119 located in Java, 7 in Sulawesi, 6 in Lesser Sunda Islands, and 1 in Kalimantan. The high concentration in Java suggests a strategic focus, while expansion in other regions remains limited. More outlets drive brand awareness.
Competitor analysis identifies key rivals and customer overlap; vital for strategic positioning and targeted marketing.
Tea Break's top competitors in Indonesia, based on customer cross-visitation, include TEA BREAK JENGGAWAH (11), Tea Break Bangsalsari (10), KFC (4), Pizza Hut (3), and Burger King (3). This indicates direct competition for customer foot traffic. A strong loyalty can increase market share.
Traffic workload reveals peak hours, enabling optimized staffing and resource allocation to enhance customer service.
Tea Break's peak traffic workload occurs between 17:00 and 20:00, reaching a high of 58.97 at 19:00. The lowest traffic is between 0:00 and 7:00. This highlights the need for higher staffing levels during the evening hours to manage the increased customer flow.
Understanding consumer segments enables targeted marketing, improving engagement by aligning strategies with audience preferences.
Tea Break's consumer base in Indonesia shows a high affinity towards women (82) and a very high affinity towards men (115). Gen X segment has an affinity index of 105, Gen Y - 127, Gen Z - 37. It means that Gen Y are the biggest Tea Break fans, and Gen Z has the lowest affinity.