Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Tasty is right in the middle
Sample of brands in the same percentile
See what factors influence Tasty performance in the China and how they change over time
See what factors influence Tasty performance in the China and how they change over time
Available by subscription
Available by subscription
An analysis of Tasty' competitors in the China
An analysis of Tasty' competitors in the China
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market share reflects brand strength, influencing sales and investment decisions. High percentile indicates competitive advantage and customer loyalty.
Tasty holds the 55th percentile in the China Cafe & Restaurants market, indicating an average market performance. This means Tasty's market share is typical compared to peers like Mengniu Shouba Meat Restaurant, 小吃店, 大阪京都居食屋 (黑沙環晉海店), Luckin Coffee, Lamiacasa Italian Restaurant, and 肥仔茶餐厅, all positioned at the 55th percentile. The positive year-over-year growth of 5 percentile suggests improvement.
Outlet distribution indicates market reach, influencing brand visibility and accessibility to customers across different regions.
Tasty has a total of 15 outlets distributed across China, with the majority located in Beijing and Shanghai (4 each). Guangdong Province has 3 outlets, Jiangsu has 2, and Henan and Zhejiang each have 1. This distribution highlights key markets for Tasty, with a stronger presence in eastern regions.
Consumer segmentation enables targeted marketing, tailoring products and messaging to specific demographics for higher engagement and conversion rates.
Women have high affinity (271 Index) for Tasty. Gen X also show high affinity (403 Index). These segments are over-represented among Tasty customers. Marketing and product strategies tailored to these groups may enhance engagement.