Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Taco Bell is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Taco Bell performance in the India and how they change over time
See what factors influence Taco Bell performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Taco Bell' competitors in the India
An analysis of Taco Bell' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Cafés & Restaurants
Market performance percentile shows a brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Taco Bell in India holds a market performance percentile of 99, indicating a leading position. This shows a very strong market presence. Competitors like Kerala Cafe, Ci Gusta!, Cocorico Smoke Bar and Kitchen, Jassi De Parathe, Hotel WhiteHouse, and VISHAL COMFORTS share a similar percentile.
Customer satisfaction is crucial for brand loyalty, indicating the quality of customer experience and likelihood of repeat business.
Taco Bell's overall customer satisfaction in India is 59%, down 3.3 percentage points year-over-year. Chandigarh leads in CSAT at 98%, followed by Punjab (90%), Madhya Pradesh (87%), Assam (83%), and West Bengal (73%). While overall satisfaction decreased, CSAT improved in several states.
Average check reflects customer spending per visit, vital for revenue analysis and understanding customer purchase behavior.
Taco Bell's average check in India is INR 425.7, a 2.5% decrease year-over-year. Puducherry has the highest average check at INR 695.2, followed by Telangana (INR 505.4), Assam (INR 463.6), Punjab (INR 457.4), and West Bengal (INR 446.9). The overall decrease suggests potential shifts in customer spending habits.
Number of outlets indicates brand reach and market penetration, reflecting expansion strategy and customer accessibility.
Taco Bell has the most outlets in Karnataka (27), followed by Maharashtra (18), Delhi (16), Tamil Nadu (10), Telangana (8), Gujarat (8), Haryana (7), West Bengal (7), Punjab (6) and Uttar Pradesh (6). The distribution of outlets reflects regional focus and market priorities.
Competitor analysis identifies key players vying for market share, informing competitive strategies and differentiation efforts.
Taco Bell's top competitors in India, based on cross-visitation, are Mexican A Magic (18.70%), Mex N Burger Mexican food in Panchkula (16.69%), Little Italy (15.52%), Mojo Pizza - 2X Toppings (8.83%), and Wow Pizza (Geetha Food Services) (8.51%). These brands represent alternative dining choices for Taco Bell customers.
Traffic workload analysis reveals peak operational hours, crucial for staffing optimization and resource allocation.
Taco Bell's peak traffic workload in India occurs between 11:00 and 22:00, with highest activity between 17:00 and 21:00. Minimal traffic occurs between midnight and 10:00. Resource allocation should align with these peak hours to maximize service efficiency.
Understanding consumer segments enables targeted marketing and product development, optimizing engagement and brand resonance.
Taco Bell's customer base in India shows a slightly higher affinity towards men (101 index) compared to women (98 index). Regarding generations, Gen Z (102 index) and Gen Y (101 index) show higher affinity than Gen X (91 index). This suggests higher engagement from younger demographics.