Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Suguna Chicken performance in the India and how they change over time
See what factors influence Suguna Chicken performance in the India and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Suguna Chicken' competitors in the India
An analysis of Suguna Chicken' competitors in the India
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Suguna Chicken is in the top 22% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile shows a brand’s share of foot traffic, revealing its competitive strength and customer preference.
Suguna Chicken's Market Performance is at the 78th percentile, positioning it as average/above average in the Indian Cafe & Restaurants industry. This indicates a solid market standing relative to competitors. Performance peers in similar positions include Le Yogi Restaurant, Grill 35, Raja rani chinese house, New Annapoorna veg family restaurant, Yummy MoMo, and Chakravarti tiffins.
Outlet count reflects brand reach and expansion, showing geographic presence and market penetration within the industry.
Suguna Chicken has 11 outlets each in Karnataka and Tamil Nadu. There are 6 outlets in Telangana, 5 in Andhra Pradesh, and 1 each in West Bengal and Kerala. This distribution indicates a strong presence in South India.
Competitor analysis identifies key rivals and their customer overlap, informing strategies to differentiate and gain market share.
Suguna Chicken's top competitors, based on customer cross-visitation, are Savitha coffee shop, Five Star Chicken, Aaladipattiyan, Angaara Restaurant Ooty, and Sagar Ratna. Each of these has a cross-visitation rate of 20%, suggesting significant customer overlap.
Traffic workload by hours highlights peak times, enabling optimized staffing and resource allocation for enhanced customer service.
Suguna Chicken experiences peak traffic workload between 18:00 (6 PM) and 19:00 (7 PM), reaching 49.09. The lowest traffic is between 1:00 (1 AM) and 5:00 (5 AM) This data indicates when staffing levels should be highest.
Analyzing consumer segments informs targeted marketing, tailoring strategies to resonate with distinct demographic groups for better engagement.
Men show a high affinity (index 134) toward Suguna Chicken. Gen X also display a high affinity (index 357), and Gen Y display an affinity of 67. Targeted marketing strategies should consider these segments.