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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Subway performance in the Nicaragua and how they change over time
See what factors influence Subway performance in the Nicaragua and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
An analysis of Subway' competitors in the Nicaragua
An analysis of Subway' competitors in the Nicaragua
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Subway is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Subway's market performance in Nicaragua is at the 51st percentile, indicating an average/above average market standing. This means Subway captures a moderate share of customer visits compared to competitors. Performance peers in a similar range include Little Caesars and Casa Lola.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue growth.
Subway's overall CSAT in Nicaragua is 33%, a decrease of 16.7 percentage points year-over-year. In Managua, the CSAT is also 33%, with a decrease of 6.7 percentage points. This indicates a significant decline in customer satisfaction, requiring attention to service and product quality.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Subway has 30 outlets in Managua, representing the majority of its presence in Nicaragua. Other cities like Chinandega, León, and Estelí each have 3 outlets, while Matagalpa, Masaya, and Carazo each have 1. This distribution highlights Managua as the primary market for Subway.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for Subway in Nicaragua, based on cross-visitation, are McDonald's (8.77%) and Pizza Hut (7.02%). Guirilas El 97, Daiquiri • Multicentro Las Américas, and Valenti's Pizza also show significant cross-visitation (7.02%, 7.02%, 5.26% respectively), indicating shared customer bases.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
Subway's peak traffic workload in Nicaragua occurs between 12:00 PM and 2:00 PM, with the highest point at 1:00 PM (53.97%). Traffic starts increasing at 8:00 AM, peaks during lunch hours, and gradually decreases after 6:00 PM. There is minimal activity between midnight and 6:00 AM.