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Managing Partner, Global Business Development
See what factors influence Sou Ice performance in the Brazil and how they change over time
See what factors influence Sou Ice performance in the Brazil and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
An analysis of Sou Ice' competitors in the Brazil
An analysis of Sou Ice' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Sou Ice is in the top 2% of brands
Sample of brands in the same percentile
Market Performance reveals a brand’s share of foot traffic, showing its competitive strength and customer preference in the industry.
Sou Ice holds the 98th percentile position, which defines it as a leading brand. This indicates a strong market presence and high customer preference. Peers include Pão do Cambuí Bakery, Fred Burguer, Chateau dos Plátanos, Bull’s Brabo Burguer, Churrascaria Caçador, and Yellow K, all within the same range.
Customer Satisfaction (CSAT) shows how happy customers are, guiding efforts to improve service and build loyalty for repeat business.
Sou Ice boasts a 96% overall CSAT, a 13pp increase year-over-year, indicating significantly improved customer happiness. The Southeast Region reports 96% satisfaction, with CSAT increasing from 87.5 in May-June to 98.85 in July 2025, signaling positive service improvements.
Outlet count indicates brand reach, impacting market coverage and sales potential through physical presence in key regions.
Sou Ice has 22 outlets in the Southeast Region. This shows the brand’s concentrated presence and infrastructure in this area, suggesting regional focus for market penetration and customer access.
Competitor analysis identifies top brands frequented by your customers, revealing direct rivals and cross-visitation patterns for strategic advantage.
Top competitors based on customer cross-visitation include Sou Ice Cotia 2 - Jardim Sabiá (30%), Sou Ice Perdizes - Sorvete Picole e Congelados (30%), Sou Ice Passos (27.5%), Sou Ice - Sorvetes e Congelados Bonfim (22.5%), and Sou Ice Ribeirão Preto - Independência (22.5%). This highlights significant intra-brand customer movement.
Traffic Workload reveals peak hours, optimizing staffing and resource allocation for better service during busy times.
Sou Ice experiences peak traffic between 10 AM and 6 PM, with the highest workload around 2 PM to 4 PM. This indicates the need for increased staffing and resources during these hours to ensure optimal service.
Cafés & Restaurants