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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Solnechnyy Den' performance in the Russia and how they change over time
See what factors influence Solnechnyy Den' performance in the Russia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Solnechnyy Den'' competitors in the Russia
An analysis of Solnechnyy Den'' competitors in the Russia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Solnechnyy Den' is in the lower 29% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Solnechnyy Den' is in the lower 29% of brands, indicating a below average market performance. This suggests the brand has a smaller share of customer traffic compared to competitors like Billy's Pub, Urman `` , Kafe Khalyal ' V, Torro Grill, Ratatuy, Igloobar, and Bakso cak Sodiq, which are in the same percentile range.
Outlet count indicates market reach and expansion strategy. Tracking distribution across regions helps assess growth and identify untapped opportunities.
Solnechnyy Den' has 10 outlets in the Siberian Federal District and 4 in the Northwestern Federal District. This shows a concentration of outlets in the Siberian Federal District, suggesting a stronger presence or strategic focus in that region.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation efforts to gain market share.
The top competitors for Solnechnyy Den', based on customer cross-visitation, are Ekstrim, Korzhov, Spot & Choo's, Cheburechnaya, and Rombaba, each with a 20% cross-visitation rate. This indicates that customers who visit Solnechnyy Den' also frequently visit these brands.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours and maximizing revenue potential.
Solnechnyy Den' experiences peak traffic workload between 12:00 and 14:00, with the highest workload at 71.97% at 13:00. Traffic is minimal between 21:00 and 8:00. This data suggests the need for optimized staffing during peak hours and reduced staffing during off-peak hours.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics for increased engagement and ROI.
Women are overrepresented among Solnechnyy Den's consumers (affinity index of 106), while men are underrepresented (affinity index of 91). Gen Y has a high affinity (affinity index of 162). This suggests that Solnechnyy Den' appeals more to women and Gen Y.