Search among the top brands by number of locations
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Managing Partner, Global Business Development
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Solnechnyy Den' performance in the Russia and how they change over time
See what factors influence Solnechnyy Den' performance in the Russia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Solnechnyy Den'' competitors in the Russia
An analysis of Solnechnyy Den'' competitors in the Russia
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Solnechnyy Den' is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Solnechnyy Den' is a leading brand with a market performance of 98, placing it in the top 2% of brands in Russia's Cafe & Restaurants industry. This high percentile indicates a strong market presence and significant customer preference compared to its competitors like Gorynych, Yam Box, Smoke BBQ, Magazin Gotovogo Shashlyka, Gagawa and Marmaris, all also at the 98th percentile.
Number of Outlets indicates brand reach and market penetration, influencing accessibility and brand visibility.
Solnechnyy Den' has 10 outlets in the Siberian Federal District and 2 in the Northwestern Federal District. The Siberian Federal District accounts for 100% of the outlet distribution shown, while the Northwestern Federal District accounts for 20%, showing the company's focus on the Siberian market.
Competitor analysis identifies key rivals and customer preferences, guiding competitive strategy and market positioning.
Customers of Solnechnyy Den' also frequently visit Krest'yanskaya Kafe Yeda, Ekstrim, Cheburechnaya, Spot & Choo's, and Rombaba, each with a cross-visitation rate of 20%. This indicates that these brands compete for a similar customer base, highlighting potential areas for competitive focus and differentiation.
Traffic Workload identifies peak hours, enabling resource optimization and improved customer service during busy periods.
Solnechnyy Den' experiences peak traffic workload between 12:00 and 14:00, with the highest workload at 73.95% at 13:00. Traffic starts picking up around 8:00 and decreases significantly after 20:00, suggesting the need for staffing and resource allocation to match these peak and off-peak hours.
Consumer segments reveal customer demographics, enabling tailored marketing and product offerings for maximum impact.
Women show high affinity (109) towards Solnechnyy Den', while men are under-indexed (87). Gen Y demonstrates very high affinity (163) towards the brand. This suggests a strong appeal to Gen Y, while men are under-represented among customers.