Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Smile performance in the Russia and how they change over time
See what factors influence Smile performance in the Russia and how they change over time
Available by subscription
Available by subscription
An analysis of Smile' competitors in the Russia
An analysis of Smile' competitors in the Russia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
·Jun – Aug 25
Smile is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Smile's market performance is at the 99th percentile, marking it as a leading brand in Russia's Cafe & Restaurants industry. This high percentile indicates a substantial market share and strong customer preference compared to peers like Bolshaya Kukhnya, Everest Continental, Мельница, Beer House, Mu-Mu, and Gril'nitsa which share the same high percentile. It reflects superior competitive positioning.
Customer satisfaction (CSAT) reflects how well a brand meets customer expectations, influencing loyalty and repeat business.
Smile shows a high overall customer satisfaction at 82%, with a significant increase of 38.6 percentage points year-over-year. This improvement suggests successful strategies enhancing customer experiences. The Northwestern Federal District mirrors this overall satisfaction. CSAT peaked in May-June 2025 and dropped in July, indicating possible areas for service review.
The number of outlets reflects a brand's reach and market presence, impacting accessibility and brand recognition.
Smile operates 13 outlets in the Northwestern Federal District. This indicates a focused regional presence, with the bar fill percentage at 100%, suggesting full operational capacity within that region.
Identifying key competitors helps a brand understand the competitive landscape and refine its strategies to gain an edge.
Smile's top competitors based on customer cross-visitation are WOKING (66.67%) and RoofTop (33.33%). This data suggests a significant overlap in customer base, highlighting these brands as key benchmarks for competitive strategies.
Analyzing traffic workload by hour helps optimize staffing and resource allocation to meet customer demand efficiently.
Smile experiences peak traffic between 11:00 and 22:00, with the highest workload around 19:00 (53.58%). This data indicates when staffing and resources should be maximized to ensure optimal service and customer satisfaction. Traffic is minimal during early morning hours.