Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Shashlychok performance in the Kazakhstan and how they change over time
See what factors influence Shashlychok performance in the Kazakhstan and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Shashlychok' competitors in the Kazakhstan
An analysis of Shashlychok' competitors in the Kazakhstan
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Shashlychok is in the top 4% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Shashlychok's Market Performance is at the 96th percentile, indicating a leading position in Kazakhstan's Cafe & Restaurants industry. This means Shashlychok captures a significant share of customer foot traffic compared to its competitors. Performance peers in a similar leading position (96th percentile) include Agosto coffee, Astana, Double Coffee, Tsekh, BALKON, and Кафе.
Number of outlets indicates brand reach and expansion, reflecting investment, market penetration, and growth trajectory.
Shashlychok has 1 outlet located in the Akmola Region of Kazakhstan. The barFillPercentage of 100 indicates that all outlets are within the Akmola region, highlighting a concentrated presence in that area.
Competitor analysis reveals key competitive relationships based on customer cross-visitation, shaping marketing and positioning strategies.
Customers of Shashlychok also visit Kafe \"Soyuz\", Cafe Momo, Randevu, КАРАОКЕ \"HOLIDAY\", and Тәп-Тәтті, each accounting for 25% of cross-visitation. This shows that these brands compete for the same customer base as Shashlychok in Kazakhstan.
Traffic workload analysis by hours identifies peak times, informing staffing, promotions, and resource allocation for operational efficiency.
Shashlychok experiences its highest traffic workload between 11:00 PM and 12:00 AM (50.09%). Traffic is also high from 6:00 PM to 10:00 PM, ranging from 43.52% to 49.33%. The lowest workload occurs between 5:00 AM and 10:00 AM. This data can help optimize staffing and promotions.
Understanding consumer segments helps tailor marketing, product development, and customer experiences for maximum engagement and ROI.
The consumer segments data indicates that Men (160%) and Gen Y (169%) are overrepresented among Shashlychok's customers. This suggests a higher affinity for the brand among these groups. Marketing efforts can be tailored towards these demographics.