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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Scuzo Ice'O'Magic performance in the India and how they change over time
See what factors influence Scuzo Ice'O'Magic performance in the India and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Scuzo Ice'O'Magic' competitors in the India
An analysis of Scuzo Ice'O'Magic' competitors in the India
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Scuzo Ice'O'Magic is in the lower 16% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Scuzo Ice'O'Magic is in the lower 16% of brands, indicating a critically low market performance. This means the brand captures a smaller share of customer visits compared to its competitors. Performance peers in the same percentile range include Cafe Brewsta, RADHA'S ICECREAM AND FROZEN DESSERTS, Sammaka Sarakka Chicken Center, Madina Biryani point, Lali's kitchen Chole Bhature Pav Bhaji & Paratha House, and Wrap A Loop.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. High CSAT scores often correlate with repeat business and positive word-of-mouth.
Scuzo Ice'O'Magic has an overall CSAT of 91%, a decrease of 1.3 percentage points year-over-year. CSAT varies by state, with Karnataka at 82% and Jharkhand at 80%, both showing significant decreases. The CSAT trend shows fluctuations between June and August 2025, peaking in July.
Outlet count indicates brand reach and expansion. Tracking this metric shows growth trajectory and market penetration across different regions.
Scuzo Ice'O'Magic has outlets in multiple states, with Haryana leading at 3 outlets. Maharashtra, Gujarat, and Andhra Pradesh each have 2 outlets. Karnataka, Jharkhand, Madhya Pradesh, Mizoram, and Arunachal Pradesh each have 1 outlet, indicating varied market presence across India.
Identifying competitors through cross-visitation patterns helps understand the competitive landscape and refine strategies to attract and retain customers.
Customers of Scuzo Ice'O'Magic also visit CREAMIQUE DESSERT CAFFE, Rajanna Military Hotel, Maharashtra Street Food, Southside Cafe & Community, and Agent Jack's Bar, each with a cross-visitation rate of 7.69%. This indicates these brands compete for the same customer base.
Traffic workload by hour reveals peak operational times, enabling efficient staffing and resource allocation to meet customer demand effectively.
Scuzo Ice'O'Magic experiences peak traffic between 11:00 AM and 10:00 PM, with the highest workload around 6:00 PM. Traffic is minimal between midnight and 10:00 AM, indicating the need for optimized staffing during peak hours.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies, enhancing engagement and brand relevance.
Scuzo Ice'O'Magic's customer base shows affinity indexes of 100 for both Women and Men. Gen X has an affinity index of 129, Gen Y has an affinity index of 73, and Gen Z has an affinity index of 337. Gen Z shows high affinity, while Gen Y is under-indexed.