Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Proper Food performance in the United States and how they change over time
See what factors influence Proper Food performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Proper Food' competitors in the United States
An analysis of Proper Food' competitors in the United States
In Cafés & Restaurants
·Jun – Aug 25
Proper Food is in the top 5% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's foot traffic share, indicating its competitive strength and customer preference in the cafe & restaurant industry.
Proper Food's MARKET PERFORMANCE is at the 95th percentile, positioning it as a leading brand. This high percentile reflects strong customer preference. Performance peers include Nagpuri Saoji, Helvetia Tavern, Little Joe's Farmstead, Gobble Up Boba & Dessert, Richie's, and Conner's Kitchen + Bar.
Customer satisfaction (CSAT) is crucial for understanding brand perception and loyalty, directly impacting customer retention and revenue.
Proper Food's overall CSAT is 45%, a significant decrease of 22.1 percentage points year-over-year. CSAT in California is 49%, also showing a decline. The CSAT trend from May to July 2025 shows fluctuations, with a high of 60% in June and a low of 18.18% in July, indicating inconsistency in customer experience.
Average check is a key indicator of customer spending habits and pricing effectiveness, influencing overall revenue and profitability.
Proper Food's overall average check is $22 USD, a decrease of 17.6% year-over-year. The average check in California is $22.4 USD. The average check remained relatively stable at $27.69 USD from May to July 2025, suggesting consistent spending per transaction during this period.
Outlet count indicates brand reach and market presence, reflecting expansion strategies and potential customer accessibility.
Proper Food has 15 outlets in California and 4 in New York. California represents the primary market with a higher number of outlets, while New York has a smaller presence, indicating differing market penetration levels.
Identifying key competitors allows a brand to understand the competitive landscape, informing strategic decisions on differentiation and market positioning.
Proper Food's top competitors based on customer cross-visitation are Tacolicious (9.68%), McDonald's (6.45%), In-N-Out Burger (6.45%), Jack in the Box (6.45%), and Halal Burgers & More (3.23%). Tacolicious has the highest overlap in customer base.
Analyzing traffic workload helps optimize staffing and resource allocation to match peak demand, enhancing operational efficiency and customer experience.
Traffic workload for Proper Food is highest between 5 AM and 7 AM, and again around 10 PM. The lowest traffic occurs during the late-night and early-morning hours (0-4 AM and 23 PM). These insights can inform staffing schedules to meet customer demand efficiently.
Understanding consumer segments enables targeted marketing strategies, allowing brands to tailor messaging and offerings to specific demographic groups.
Women show higher affinity (52%) than men (144%). The affinity for Gen X is 127%, for Gen Y is 92%, and for Gen Z is 82%. Gen X show more high affinity.