Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Proper Food performance in the United States and how they change over time
See what factors influence Proper Food performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Proper Food' competitors in the United States
An analysis of Proper Food' competitors in the United States
In Cafés & Restaurants
·Jul – Sep 25
Proper Food is in the lower 19% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Proper Food's market performance is in the lower 19%, indicating a critically low market standing. This means the brand captures less foot traffic compared to its competitors. Performance peers in the same percentile range include Belew's Dairy Bar, Gursha Eats, Samosa Paradise, Tokyo Tower Japanese Sushi, Chinese Cuisine & Asian Fusion - Salt Lake City (SLC), KJs Pizza, and Julio's Mexican Grill.
Customer satisfaction (CSAT) reflects how well a brand meets customer expectations, directly impacting loyalty and repeat business.
Proper Food's overall CSAT is 67%, a decrease of 6.2 percentage points year-over-year, indicating a decline in customer satisfaction. In California, CSAT is also 67%, with a decrease of 8.3 percentage points. The CSAT dynamic data shows fluctuations, with a low of 16.67% in July 2025 and a high of 100% in August 2025.
Average check reveals customer spending habits, reflecting menu pricing strategy and customer purchasing power.
Proper Food's overall average check is $24.70, a decrease of 13.8% year-over-year, suggesting customers are spending less per visit. In California, the average check is $25.30, with no change compared to the previous year. The average check dynamic data shows a consistent value of $27.69 across the observed period.
Number of outlets indicates brand's reach and expansion, reflecting growth strategy and market penetration.
Proper Food has 15 outlets in California and 4 in New York. This distribution highlights California as the primary market for the brand, with a significantly larger presence compared to New York.
Competitor analysis identifies key players and cross-visitation patterns, informing competitive strategies and market positioning.
Proper Food's top competitors based on cross-visitation are Tacolicious (13.64%), Crepe Cafe (4.55%), Miznon (4.55%), MIXT Salads (4.55%), and Bradford's Fish Haus Wichita Falls (4.55%). Tacolicious is the most frequently visited by Proper Food's customers.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to meet customer demand.
Proper Food experiences peak traffic workload between 20:00 and 22:00, with the highest workload at 63.57% at 22:00. Traffic is minimal between 0:00 and 4:00. This data suggests that Proper Food is busiest during the evening hours.
Understanding consumer segments allows for targeted marketing, tailoring products and messaging to specific demographics.
Proper Food's customer base shows a higher affinity for men (152%) compared to women (46%). Among generations, Gen X shows the highest affinity (110%), followed by Gen Y (101%), and Gen Z (89%). This suggests that Proper Food's marketing should consider the preferences of Gen X and male customers.