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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pravda Kofe performance in the Russia and how they change over time
See what factors influence Pravda Kofe performance in the Russia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pravda Kofe' competitors in the Russia
An analysis of Pravda Kofe' competitors in the Russia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pravda Kofe is in the lower 15% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pravda Kofe's market performance is in the lower 15%, indicating a critically low market standing. This means the brand captures a smaller share of customer traffic compared to competitors. Performance peers in a similar range include Khajuraho, Tri Samuraya, Nevskaya Zhemchuzhina, Новый Очаг, Стриптиз, and 1/2 OF YOU.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue. Monitoring CSAT helps identify areas for service improvement.
Pravda Kofe's overall CSAT is 57%, a significant decrease of 19.3 percentage points year-over-year, indicating declining customer satisfaction. The Central Federal District shows a CSAT of 63%, with a decrease of 14 percentage points. This suggests a need to address service or product issues to improve customer perception.
Number of outlets indicates brand reach and market presence, influencing accessibility and overall revenue potential.
Pravda Kofe has 81 outlets in the Central Federal District and 1 outlet in the Northwestern Federal District. The concentration in the Central Federal District suggests a strong regional focus, while the limited presence in the Northwestern Federal District indicates potential for expansion.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Pravda Kofe's customers also frequently visit Вкусно — и точка (28.57%), Hot Pho (14.29%), Frank by Баста (14.29%), Skazka (14.29%), and Supra (14.29%). This cross-visitation data highlights key competitors and shared customer base, suggesting opportunities for differentiation and targeted marketing.
Traffic workload analysis reveals peak hours and customer flow, optimizing staffing and resource allocation for enhanced service efficiency.
Pravda Kofe experiences peak traffic between 8 AM and 7 PM, with the highest workload around 10 AM. Traffic is significantly lower during nighttime hours. This data suggests the need for optimized staffing and resource allocation to meet demand during peak periods.
Understanding consumer segments by Gender and Generation informs targeted marketing and positioning strategies, maximizing engagement and ROI.
Pravda Kofe's customer base shows a high affinity for men (index 157) and Gen Y (index 162), indicating these segments are overrepresented compared to the average consumer. Women are underrepresented (index 63). This suggests marketing efforts could be tailored to further engage these high-affinity groups.