Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Pralina performance in the Romania and how they change over time
See what factors influence Pralina performance in the Romania and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pralina' competitors in the Romania
An analysis of Pralina' competitors in the Romania
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pralina is in the top 21% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reflects brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Pralina's MARKET PERFORMANCE percentile is 79, which positions the brand as average/above average relative to competitors in Romania's Cafe & Restaurants industry. Its peers include Restaurant Fortuna, Bavarian Corner, Pizzeria La Donna, Intim, Restaurant Conti, Pizza.
Outlet count indicates brand's reach and growth. Monitoring outlet numbers pinpoints geographic strengths and guides expansion investments.
Pralina has 11 outlets in Cluj and 1 in Bistrița-Năsăud. Cluj represents the primary market, with all other regions accounting for far fewer outlets. This highlights a strong concentration in Cluj.
Competitor analysis highlights key players. Discovering common brand visitation patterns informs targeted marketing and strategic positioning against top rivals.
The top competitors visited by Pralina's customers include Salad Box (12.5%), followed by Bistro Suete, Big Ben, Novapane, and Kayus (all at 6.25%). Salad Box is the most frequently cross-visited brand.
Traffic workload by hour highlights peak times. Understanding traffic patterns helps optimize staffing, promotions, and resource allocation for peak efficiency.
Pralina experiences peak traffic workload between 10:00 and 13:00, with the highest workload around 12:00. Traffic gradually increases from 7:00, plateaus until 19:00, and then declines.
Analyzing consumer segments by Gender and Generation helps to create targeted marketing. Affinity insights inform targeted marketing and positioning strategies.
Pralina's customer base shows high affinity among women (index 90) and over-representation among Gen X (index 162) and Gen Z (index 339), compared to the average consumer. Gen Y consumers are under-indexed (index 35).