Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Palki-Skalki performance in the Russia and how they change over time
See what factors influence Palki-Skalki performance in the Russia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Palki-Skalki' competitors in the Russia
An analysis of Palki-Skalki' competitors in the Russia
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Palki-Skalki is in the lower 18% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Palki-Skalki's market performance is in the lower 18%, indicating a critically low market standing. This means the brand captures less foot traffic compared to competitors. Performance peers in the same range include Promenad, Khmel'noy Restoran. Pivovarnya., Val de Bo, Royal Burger, Druz'ya, and Costa Coffee.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Palki-Skalki's overall CSAT is 59%, a decrease of 12.3 percentage points year-over-year, indicating declining customer happiness. The Far Eastern Federal District shows a CSAT of 46%, with a significant decrease of 20.5 percentage points. This suggests a need to address customer concerns to improve satisfaction.
Number of outlets indicates brand reach and market presence. A larger outlet count can mean greater accessibility and brand visibility.
Palki-Skalki has a total of 26 outlets across Russia. The Central Federal District has the most outlets (10), followed by the Far Eastern and Volga Federal Districts (4 each). This distribution shows the brand's presence across different regions.
Competitor analysis identifies key rivals and their customer overlap. Understanding cross-visitation patterns informs competitive strategies and marketing efforts.
Zhishi Sushi is a key competitor, with a cross-visitation rate of 100%. This indicates that all of Palki-Skalki's customers also visit Zhishi Sushi, suggesting a strong overlap in customer base and potential competitive pressure.
Traffic workload by hour reveals peak and off-peak times. Understanding these patterns helps optimize staffing, promotions, and resource allocation.
Palki-Skalki experiences peak traffic workload between 10:00 and 22:00, with the highest workload around 12:00-16:00. Traffic is significantly lower during the early morning hours (0:00-9:00). This data can inform staffing and promotional strategies.
Understanding consumer segments by gender and generation informs targeted marketing. Affinity insights guide positioning strategies and personalized customer experiences.
Women are overrepresented among Palki-Skalki's consumers (82% affinity), while men are underrepresented (128% affinity). Gen Y also shows a high affinity (162%), indicating a strong connection with this generation. These insights can inform targeted marketing campaigns.