Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence OYO performance in the Indonesia and how they change over time
See what factors influence OYO performance in the Indonesia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of OYO' competitors in the Indonesia
An analysis of OYO' competitors in the Indonesia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
OYO is in the lower 6% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
OYO's market performance is at the 6th percentile, indicating a critically low market standing in Indonesia's Cafe & Restaurants industry. This suggests OYO captures a small fraction of customer foot traffic compared to its peers. Competitors in the same percentile include Warung Ayam Geprek "Bu Udin", Light of Dance Sanur, Bebek Ilegal Bumbu hitam madura, Sate Babi Roxy, SOP AYAM KLATEN PAK MI'IN (kelvin), and Burjo primadona 2.
Outlet count indicates brand reach and expansion. Tracking outlet distribution informs strategic decisions about market coverage.
OYO has 6 outlets in Java, 3 in Sumatra, and 1 in Lesser Sunda Islands. Java accounts for the majority of OYO's presence, while Lesser Sunda Islands has the fewest outlets. This distribution highlights regional focus.
Identifying top competitors helps understand the competitive landscape and benchmark performance against key players.
OYO's customers also frequently visit Pesona Gunung Coffee, Kampong Dedaun, Tomato Café, D'ORANGE CAFE & PONDOK SAHANG COTTAGES, and Coral Cafe. Each of these competitors shares 20% cross-visitation with OYO's customer base, indicating shared customer preferences.
Traffic workload analysis reveals peak hours and informs staffing and resource allocation for optimal service delivery.
OYO experiences peak traffic between 12:00 PM and 4:00 PM, with the highest workload at 2:00 PM (50.86). Traffic is minimal between 11:00 PM and 6:00 AM. This data suggests focusing resources during peak hours.
Understanding consumer segments allows for targeted marketing, tailored product offerings, and improved customer engagement strategies.
Women are overrepresented (88%) among OYO's consumers, while men are also overrepresented (115%). Gen X is highly overrepresented (422%), while Gen Y is slightly underrepresented (90%). This suggests a strong affinity among Gen X consumers.