Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Oy performance in the Finland and how they change over time
See what factors influence Oy performance in the Finland and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·May – Jul 25
Oy is in the top 6% of brands
Sample of brands in the same percentile
An analysis of Oy' competitors in the Finland
An analysis of Oy' competitors in the Finland
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market Performance reveals brand share of foot traffic, highlighting competitive strength and customer preference in the industry.
Oy's Market Performance is at the 94th percentile, indicating a leading position in the Cafe & Restaurants industry in Finland. This suggests a strong market presence. Performance peers in a similar position include: Chingu BBQ Myyrmäki Vantaa, Ateljee Bar, Leaf, Kitusen Kievari, Amarillo Flamingo, Vantaa, and Asemaravintola Hämeenlinna.
Customer Satisfaction reflects brand loyalty, directly impacting revenue and growth by measuring customer happiness and likelihood of repeat business.
Oy's overall customer satisfaction (CSAT) is 79%, showing a 0.5 percentage point increase year-over-year. Mainland Finland mirrors this satisfaction level. The CSAT dynamic shows fluctuations, with a peak in May 2025.
Number of Outlets signifies market reach and expansion, revealing the brand's accessibility and growth potential in the industry.
Oy has 50 outlets in Mainland Finland. This indicates a strong, established presence within the region, and demonstrates the physical reach of the brand.
Competitor analysis helps identify market threats and opportunities by understanding customer preferences and competitive positioning.
Oy's top competitors, based on customer cross-visitation, are Hesburger (12.50%), Muurla Design Marketing Oy (8.33%), McDonald's (8.33%), Papa's Smokery BBQ (8.33%), and Bursalad (4.17%).
Traffic Workload reveals peak operational times, optimizing staffing and resource allocation for enhanced efficiency and customer experience.
Oy experiences peak traffic workload between 11:00 AM and 2:00 PM, with the highest workload at 12:00 PM (30.80%). Traffic is lowest between 4:00 AM and 6:00 AM.
Consumer segments inform targeted marketing by revealing demographic preferences and behaviors, optimizing engagement and ROI.
Oy's customer base shows a higher affinity towards women (83%), while men are overrepresented (110%). Gen Y shows a strong affinity with an index of 147, whereas Gen X are indexed at 91.