Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Own Company performance in the Russia and how they change over time
See what factors influence Own Company performance in the Russia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Own Company' competitors in the Russia
An analysis of Own Company' competitors in the Russia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Own Company is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Own Company's MARKET PERFORMANCE is in the top 1% in the Cafe & Restaurants industry in Russia, indicating a leading position. This high percentile suggests strong competitive performance. Performance peers with a similar position include: Bolshaya Kukhnya, Everest Continental, Smile, Мельница, Beer House, and Mu-Mu, all at the 99th percentile.
Customer Satisfaction (CSAT) reflects customer contentment. Higher CSAT scores typically correlate with increased loyalty and positive word-of-mouth.
Own Company's overall CSAT is 68%, a 13.9 percentage point increase year-over-year, indicating improved customer satisfaction. CSAT varies by region: Ural Federal District shows 71% satisfaction with an 18.7 percentage point increase, while Volga Federal District reports 59% with only a 0.9 percentage point increase.
Number of Outlets indicates market reach and expansion efforts, crucial for evaluating growth and accessibility.
Own Company has 22 outlets in the Ural Federal District, 10 in the Volga Federal District, and 1 in the Central Federal District. The Ural Federal District has the most outlets, indicating a strong regional presence.
Competitor analysis identifies key rivals and customer preferences, guiding strategic positioning and competitive advantage.
The top competitors based on cross-visitation are Plov Project (15.38%), KFC (7.69%), BREADWAY (7.69%), Simple coffee (7.69%), and Coffee Like (7.69%). Plov Project is the most frequently visited by Own Company's customers.
Traffic Workload highlights peak hours, enabling optimized staffing, marketing, and resource allocation for maximum efficiency.
Peak traffic workload occurs between 11:00 and 22:00, with the highest traffic at 18:00 (80.36%). Traffic is minimal between 0:00 and 7:00. These insights allow for strategic staffing and promotional planning.
Understanding consumer segments by gender and generation enables targeted marketing strategies and enhanced customer engagement.
Women show a higher affinity (index 121%) for Own Company compared to men (index 72%). Gen Y demonstrates very high affinity (index 163%) compared to the average. This suggests that Own Company is more appealing to women and Gen Y consumers.