Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
OMG Decadent Donuts is ahead of most brands
Sample of brands in the same percentile
See what factors influence OMG Decadent Donuts performance in the Australia and how they change over time
See what factors influence OMG Decadent Donuts performance in the Australia and how they change over time
Available by subscription
Available by subscription
An analysis of OMG Decadent Donuts' competitors in the Australia
An analysis of OMG Decadent Donuts' competitors in the Australia
Top-5 brands that brand's customers also visit
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the cafe industry.
OMG Decadent Donuts holds a market performance percentile of 64 in the Cafe & Restaurants industry in Australia. This positions the brand as average/above average, indicating a solid but not dominant market presence. Performance peers include Royal Oak Hotel Penola, Gap View Hotel, Noodle House Mitchell, Dolcettini Patisserie, Lot 1 Coffee, The Pancake Train Braeside which are in the same percentile range.
Number of outlets indicates brand reach and market penetration, influencing brand visibility, accessibility, and revenue potential.
OMG Decadent Donuts has a total of 20 outlets across Australia. New South Wales has the highest number of outlets (8), followed by Queensland (6), Tasmania and Western Australia (2 each), and Victoria and Australian Capital Territory (1 each). This distribution shows a strong presence in NSW and QLD.
Understanding key competitors enables strategic differentiation, targeted marketing, and identification of opportunities to gain a competitive edge.
The top competitors for OMG Decadent Donuts, based on customer cross-visitation, are Babinda Bakery (22.22%), The Palace Tea Room (11.11%), Milky Lane (11.11%), On a Roll Sushi (11.11%), and The Eate Restaurant (11.11%). Babinda Bakery sees the highest overlap in customer visits.