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Managing Partner, Global Business Development
See what factors influence Oakberry Açaí performance in the Mexico and how they change over time
See what factors influence Oakberry Açaí performance in the Mexico and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Oakberry Açaí' competitors in the Mexico
An analysis of Oakberry Açaí' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Oakberry Açaí is in the top 2% of brands
Sample of brands in the same percentile
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the Cafe & Restaurants industry.
Oakberry Açaí's market performance in Mexico is at the 98th percentile, which positions the brand as a leading performer in the Cafe & Restaurants industry. This indicates high customer preference and a strong competitive position relative to peers like Arby's, Agatha Coffee, La Iguana De Piedra, Camarón Buchón, Artemiga, and Casa Garmendia Café.
Customer satisfaction (CSAT) measures how happy customers are, directly impacting loyalty and brand reputation in the competitive Cafe & Restaurants market.
Oakberry Açaí's overall CSAT in Mexico is 74%, a decrease of 7.1 percentage points year-over-year. CSAT varies by state, with Querétaro at 59% (down 18.7pp) and Jalisco at 50% (down 42.9pp). This indicates a need to investigate and address declining customer satisfaction, particularly in Querétaro and Jalisco.
Number of outlets indicates brand reach and market penetration within the Cafe & Restaurants industry in Mexico.
Oakberry Açaí has a presence across several Mexican states: Querétaro (4 outlets), Nuevo León (2), Jalisco (1), Quintana Roo (1), and Coahuila (1). Querétaro represents the largest concentration of Oakberry Açaí outlets. This distribution provides insight into target markets.
Identifying top competitors shows which brands are vying for the same customers in Mexico's Cafe & Restaurants market.
Oakberry Açaí's top competitors in Mexico, based on cross-visitation, include Starbucks (12.5%), Los Costeños Taquería Zibata (6.25%), Agua & Sal (6.25%), Cafele Zibata (6.25%), and Miru (6.25%). This shows Starbucks is a significant competitor, with a considerably higher overlap in customer base.
Understanding traffic workload helps optimize staffing and resource allocation to meet customer demand at peak hours.
Oakberry Açaí experiences peak traffic between 8:00 and 20:00, with the highest workload around 15:00-17:00. Minimal traffic occurs between 21:00 and 7:00. This data is critical for operational planning, staffing, and marketing campaigns.
Analyzing consumer segments by gender and generation allows for targeted marketing and product development, maximizing ROI.
Oakberry Açaí's customer base in Mexico shows higher affinity among women (affinity index of 143) compared to men (affinity index of 68). Gen Z shows a very high affinity (832). This suggests the brand resonates strongly with Gen Z consumers.
Cafés & Restaurants